Welcome | Sign In
ECommerceTimes.com
Boardroom

Microsoft Board Gives Ballmer More Bite

Print Version
E-Mail Article
Reprints
Microsoft Board Gives Ballmer More Bite

The Microsoft board reportedly has empowered CEO Steve Ballmer to step up the company's efforts to acquire Yahoo or abandon the deal altogether. Ballmer's options in going forward with the deal include upping the price per share Microsoft is willing to pay or pursue a proxy fight.


Run Your Entire Contact Center in the Cloud
Many businesses are increasingly seeking ways to improve the quality, flexibility, and scalability of their traditional call centers. Download this free white paper and learn the top 8 reasons to consider going virtual.

A closely watched meeting of the Microsoft (Nasdaq: MSFT) board of directors has reportedly ended with CEO Steve Ballmer given the authorization -- and possibly the extra cash -- needed to do what it takes to get the Yahoo (Nasdaq: YHOO) acquisition done or decide to drop it.

Microsoft's board met Wednesday evening in Redmond, Wash. There was no formal word from the software giant about what was discussed or decided.

The board authorized Ballmer to decide how to proceed on the deal Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse, according to The Wall Street Journal. The board may have discussed whether to raise the offer by another US$2 per share, The New York Times reported, which would boost the value of the deal -- originally worth around $44.6 billion when it was announced on Feb. 1 -- to $33 per share.

Pulling the Plug?

On Thursday, Ballmer reportedly told Microsoft employees during a regularly scheduled town meeting gathering that he is prepared to pull the plug on the deal if other options don't pan out.

While important to Microsoft, the Yahoo acquisition is only part of a larger strategy Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales, Ballmer said.

Ballmer also reportedly told employees that Microsoft's next move will be revealed soon.

Microsoft shares enjoyed a strong day Thursday amid a rising market, gaining 2.2 percent to $29.16, while Yahoo shares slumped, giving up about a half a percent to $27.25.

Neither Yahoo nor Microsoft responded to requests for comments on the state of the offer on Thursday.

Ballmer's Ball

With the board's authorization in hand, how Ballmer proceeds "really depends on how badly he wants this," Enderle Group Principal Analyst Rob Enderle told the E-Commerce Times.

"A proxy fight can be, as it was in HP's (NYSE: HPQ) case, a very political and public kind of battle, which can do a lot of damage to both the acquired and the acquiring company," he said. "In terms of lost sales , distraction and straight cost, it can also be open ended and very hard to accurately estimate."

Microsoft may in fact make out better in the long run by paying more up front, Enderle continued. However, the $2 more per share may still be well below what Yahoo feels is a fair offer.

The $2 per share boost "isn't even halfway to the number that Yahoo says they want, and I doubt Microsoft can justify going any higher," he added. "Unless Yahoo really grasps the cost to them of either a proxy fight or Microsoft walking away -- which should be really obvious to them at this point -- I doubt the two will come together."

It's possible that Yahoo has floated the $35 to $37 per share range in an effort to get the bid raised, and will agree to an offer at $33, Enderle said. Even if the two reach an agreement, getting the deal blessed by regulators may be no easy task as well, with Google (Nasdaq: GOOG) likely to make noise before regulators in both Europe and the U.S.

"Microsoft will likely get through this due to Google's dominance, but it will be far from a walk in the park," Enderle said, adding that whatever the outcome, the deal "will define the remainder of Ballmer's tenure at Microsoft."

Watching the Calendar

Microsoft had set a deadline of last weekend for Yahoo to start formal talks, but has not yet said how it will proceed as a result of the silence from Yahoo headquarters in Sunnyvale, Calif.

Ballmer has raised the prospect of a proxy fight to replace the Yahoo board en masse at the company's annual shareholder meeting, which will likely be held before the end of July, and also has said Microsoft might walk away from the deal altogether.

From Yahoo's perspective, meanwhile, even a slightly raised bid could ratchet up the pressure on the board to make the deal, Ovum analyst David Mitchell told the E-Commerce Times.

"If Microsoft walks away, things could get ugly," he said, adding that Yahoo's stock price, lifted by the pending offer, could drop sharply and could open the company up to being acquired at an even bigger discount.

"If they turned down Microsoft, there would be enormous pressure on the board to come up with a better alternative quickly or start to show right away they can do better on their own," Mitchell commented.


Print Version E-Mail Article Reprints More by Keith Regan


More by Keith Regan

Yahoo Slaps Fresh Coat of Gloss on Microsoft Deal Defense
June 30, 2008
With its shareholders meeting set to take place in less than five weeks, Yahoo has put together a 32-page presentation, emphasizing why the investors should vote to keep the current board in place. The company also reiterated why it chose to partner with Google instead of letting Microsoft buy part of it.
French Court Stings eBay With $63M Judgment Over Knockoff Sales
June 30, 2008
eBay is planning to appeal a ruling by a French court that ordered it to pay $63 million to the luxury goods maker Louis Vuitton Moet Hennessey. The court also barred the online auctioneer from selling four brands of perfume on its Web sites accessible in France.
New Auto Loan Leads Marketplace Shifts Into Drive
June 30, 2008
Reply.com's move into the auto finance market is a logical one the company, as automotive advertising spending is moving online in increasingly greater amounts. The company is partnering with the Detroit Trading Company to create a massive repository of auto finance leads online.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network