Shares of computer security software maker McAfee surged Friday after it posted higher revenue and, despite a sharp drop in profit compared with the year before, better-than-expected earnings. McAfee's net income fell to $12.2 million, or 7 cents per share, in the quarter that ended in December, dow...
Today's online shoppers may be more cautious than they were two years ago. Some are waiting up to 35 hours before completing a shopping cart transaction. A study of consumers' Internet buying habits suggests that online merchants face stiffer competition and new hurdles in closing sales over the Web...
The Internet might be turning into the ultimate window shopping experience for online shoppers. Greater sophistication with browsing is making consumers more prone to comparison shop online before actually buying. Internet shoppers are more prone to visiting 10 or more Web sites before returning to ...
The Internet has brought dramatic changes to the way companies communicate and people conduct their business relationships. One of the hottest marketing trends for businesses across all industry lines involves using the power of the Internet to provide virtual meeting spaces. Web conferencing and We...
A newly formed antiphishing group is promising to introduce ways to shut down the spread of online identity fraud scams. Shawn Eldridge, chairman of the new group, Trusted Electronic Communications Forum, sees results coming within the next four to six months. "Phishing" for user identification thro...
In mid-March, BJ's Wholesale Club announced it was investigating a security breach that involved theft of credit card information from its computer network. Company officials ordered an exhaustive review of the retail outlet's state-of-the-industry technology systems with a leading computer security...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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