It's important to find a solution that provides a means for measuring the effectiveness of a social media marketing program. Once a company knows who its biggest influencers are, it becomes possible to target them with appropriate messages and promotions. With any hot trend, marketing companies quickly offer solutions that help companies take advantage of the momentum, and it'...
E-commerce suppliers face a difficult challenge. They must cultivate loyal customers, but that is becoming more difficult as the Internet enables consumers to roam freely from retailer to retailer. Now more than ever, the customer is in control, and that change is forcing many e-tailers to turn to c...
Joost, the video-on-demand site boasting the world's first broadcast-quality Internet television service, hung out its open sign Tuesday with the announcement of its commercial launch. The site also entered the final beta stage, allowing beta testers to issue an unlimited number of invitations to fr...
Online retail innovation and a cutting-edge customer experience are no longer the sole domain of a few retail pure-plays and multi-channel pioneers with hundreds of millions of dollars to invest. With recent forecasts from Forrester Research predicting that U.S. online retail revenues will top the ...
Imagine strolling through the front door of your favorite department store, but instead of finding yourself amid a comforting cacophony of display counters, merchandise, and bustling people, you're instead all alone in a strangely geometric room featuring a series of doors labeled "Women," "Men," "K...
There are thousands of very, very small companies out there who will develop a logo at no cost, a tagline at no cost, get you a free domain name and a free Web site at no cost. I guess the next big thing will be that they also write you a fat check -- all for free. Who are these enterprises and how ...
Companies that create a sense of online community not only give like-minded people a place to call home, they also reap revenue. They achieve this goal by offering compelling content that builds trust and credibility with visitors and keeps them coming back. The most profitable example is online ...
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