The Federal Trade Commission announced settlements of a series of fraudulent marketing charges against two high-profile firms. The actions taken make it clear that anyone who engages in similar illegal behavior will face enforcement action, the FTC said. In the first case, Devumi agreed to settle the FTC's first-ever complaint challenging the sale of fake indicators of social media influenc...
Since its introduction 30 years ago, businesses of all types have relied on one particular program for their presentations: PowerPoint. While the mobile phone has developed rapidly over the last 10 years, PowerPoint hasn't changed much in its 30-year existence
NBCUniversal has named Matt Strauss, a longtime executive at Comcast Corporation -- the parent company of NBCUniversal since 2011 -- to oversee its new Peacock streaming service set to launch in April. Strauss most recently served as EVP at Comcast, where he oversaw Comcast's video, Internet and voi...
After a 50 percent rise in the stock price of The RealReal, the marketplace for consigned luxury items, following its June 28 public offering, there's been a search to define what is so lucrative about this company, or e-commerce in general. The RealReal certainly has exhibited wisdom in various asp...
A new flagship smartphone, a slick refresh of Pixelbook Go, some home gadget improvements and a revamp of its wireless earbuds highlighted Google's annual hardware event in New York City. The latest models of Google's flagship smartphone, Pixel 4 and Pixel 4 XL, base priced at $799 and $899 respecti...
An option in Apple's Safari browser that's supposed to protect Web surfers from malicious sites has raised privacy concerns in some quarters. The option, called "safe browsing," is turned on by default. Depending on where an Apple device is registered, the browser could be sending IP information to ...
We're starting to rely more on AI to interpret massive amounts of consumer and third-party data in real time, and to make it relevant. As a result, businesses can create personalized and tailored interactions for their customers at every step of the buying journey
Dish Network and Fox Corporation were able to come to terms last weekend, ending the blackout of Fox owned-and-operated local stations, as well as FS1, FS2, BTN, Fox Soccer Plus and Fox Deportes. The blackout of those channels, which began late last month, was notable for its timing. The fall colleg...
Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so impor...
Two eGobbler malvertising exploits impacted 1.16 billion programmatic ads between Aug. 1 and Sept. 23, according to Confiant, which has been tracking the threat for about a year. The first targeted versions of Chrome prior to Chrome 75 on iOS. The flaw was fixed in the Chrome 75 rollout June 4. he s...
An attendee at a two-hour question-and-answer session during a Facebook company meeting held in July leaked a recording of founder and CEO Mark Zuckerberg's comments that reveal deep insights into his thinking.
Customer-centric CEOs are putting their most important stakeholders, customers and employees, at the top of their agendas, and with good reason. Today, no matter what channel customers use to interact with a brand --phone, email, text, chat, online communities -- companies must be able to create pos...
You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you n...
Disruption drives business failure and success. Most people think technology drives disruption, but technology merely enables disruption -- changing customer needs cause it. This is especially obvious in e-commerce. Amazon's rapid growth and increased customer base got retailers worried. Leaders tho...
The attorneys general of 48 states, plus those from United States territory Puerto Rico and Washington, D.C., have joined in an investigation into whether Google stifled online advertising and search competition. The only holdouts are the attorneys general of Alabama, where Google is building a $600...
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