"Baidu holds a clear lead in the Chinese market in terms of usage and brand recognition," said Dr. Bonny Brown, director of research and public services for Keynote. "However, we see that Chinese consumers really like the overall Google experience better. Eventually, this promises to translate intoincreased market share, particularly given Google's strong resources and focus on the market."
Many Web businesses do not provide a compelling customer experience; some sites are simply unusable, while others fail to provide content, goods and services that match their customers' needs and expectations. To make matters worse, most e-tailers do a poor job of effectively assessing their customers' experiences. They fail to learn why their customers behave as they do, a step vital to mapping any strategy for improvement...
As eBusiness drives more business, it is attracting more sophisticated marketers who bring with them classic training in marketing research methods from places like P&G. These marketers understand how critical customer research is in guiding their decisions in product development, messaging and pricing, and in helping them to predict the success of a particular line of business...
"Google established a strong position in the minds of consumers," Keynote Systems director of research and public services Dr. Bonny Brown told the E-Commerce Times. "Given the open nature of the Web, other sites will undoubtedly begin to attract more users and improve user loyalty as they improve their services."
"Google is still the king, but Yahoo, MSN and Ask Jeeves are improving rapidly," Dr. Bonny Brown, director of research and public services for Keynote, told the E-Commerce Times. "The Web is open by nature," she added, meaning users will likely not remain loyal to a single search engine over time...
"Google is still king of customer experience in the search engine industry, but Yahoo, MSN and Ask Jeeves are improving and making up ground," Bonny Brown, director of research and public services for Keynote, told the E-Commerce Times. "As these sites continue to improve the user experience, they will undoubtedly begin to attract more users and improve user loyalty."
"Google is the king of customer experience in the search engine industry, but Yahoo, MSN and Ask Jeeves are improving," Dr. Bonny Brown, director of research and public services for Keynote, said "Given the open nature of the Web, as these sites continue to improve the user ex...
It's that time of year again. Shoppers go into a frenzy trying to juggle all the other chores in their life and yet get gifts for everyone on their list -- especially that last minute gift for Aunt Tilly! But years after its inception, online shopping remains a challenge for retailers and Web users alike ...