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MSNBC Interactive, a joint venture between Microsoft and NBC, will buy Seattle-based startup Newsvine, a participatory news site that carries news from media outlets and from individual users who are paid for their writing. Newsvine uses the so-called "social model" of user-driven ranking of the new...
E-mail marketers anxious to see that their opt-in mailings are not mistaken for spam are finally seeing brighter days, new research suggests. While the journey to the customer's inbox is getting easier, however, passive marketers will face tough challenges from smart competitors who are quickly lear...
U.S. advertisers have turned the practice of "product placement" into a lucrative market. This advertising phenomenon makes possible the insertion of an advertiser's product into a film, television program or video game. The estimated value of the total product-placement industry in 2005 -- when you...
When Eric Lituchy and wife Gina Ezratty first started talking in the late 1990s about a new dot-com business, the business idea seemed straightforward enough. Sell specialty products over the Internet. Satisfy gift-givers who want to honor life's milestones for special someones. Top off birthdays, e...
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