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Web analytics usage has reached mainstream status, with 82 percent adoption among companies surveyed recently by Aberdeen. However, a vast range of maturity exists regarding analytics process, data analysis and corporate understanding of Web metrics. A fundamental impediment precluding many companie...
Effective Web content provides targeted messaging to attract customers onto a Web site followed by consistent, timely and relevant information to guide them through the online experience. The goal of these actions is to culminate in a desired result such a sale, qualified lead or submitted applicati...
Has your company defined a Web analytics strategy yet? If your answer is no, then ask yourself: Why not? Companies with defined analytics programs are realizing double-digit growth in new Web site visitors, returning visitor traffic and conversion rates. The barriers to entry for adopting analytics ...
OK, I admit it. I am an avid Boston Red Sox fan. For me and the rest of Red Sox Nation, a three-game sweep of the New York Yankees and four back-to-back home runs is just too good to be true. Baseball is often called the thinking man's game, and I couldn't resist the chance to correlate baseball and...
It's no secret that e-commerce search and online merchandising have a magnetic attraction. These applications morphed into the e-commerce lexicon as "searchandising," enabling merchants who integrate search and merchandising to realize higher levels of customer satisfaction and returns. Seventy perc...
Coming in on the heels of eTail 2007, it is clear that personalization is a hot topic in e-commerce. According to recent research, 87 percent of retailers want to jump on the bandwagon. And why not -- it was the No. 1 listed strategic action, with 41 percent of retailers surveyed stating that person...
Web analytics and personalization of Web sites have surfaced as key development initiatives for online merchants, according to a new benchmark report from Aberdeen Group, "Clicks to Customers: The Real ROI in B2C eCommerce." More than 44 percent of firms currently use Web analytics to evaluate custo...
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