By Keith Regan E-Commerce Times
02/05/02 10:42 AM PT
Amazon shares have slumped since the company's first-ever quarterly profit propelled its
share price to $15.50 in late January.
eMarketer Whitepaper: Optimizing the E-Commerce Experience
From the Web to the Contact Center, are you prepared to proactively engage and keep your savvy customers? Read how e-commerce leaders are optimizing their sites with ratings, reviews, live help, Web analytics, mobile and more.
Amid new questions about the e-tail giant's cash position,
Amazon.com (Nasdaq: AMZN) CFO Warren Jenson told
analysts and investors that sales will continue to grow while expenses will not,
indicating that the company expects strong cash flow in the coming quarters.
"Our business is fundamentally simple," Jenson said at the Goldman Sachs technology
conference. "As units served increase, our unit costs go down, margins increase and cash
flow increases."
Questions Raised
Jenson spoke at the conference on Monday, hours after Amazon stock posted a loss.
Earlier, however, media sources had raised questions about the e-tailer's cash position,
noting that some Amazon securities had been used as collateral for property leases and
other debt.
Critics noted that the arrangement, while not unusual, probably means that Amazon has
less cash on hand than investors believe. It also seems to dovetail with widespread
investor concerns about corporate accounting practices, aroused by the collapse of
energy giant Enron.
Amazon shares have slumped since the company's first-ever
quarterly profit propelled its share price to $15.50
in late January. The e-tailer's stock price fell to $12.53 on Monday and was down to
$11.79 in early trading Tuesday.
Analysts Unfazed
But Goldman Sachs analyst Anthony Noto said he is confident that Amazon has reached a
turning point in its history.
"The fourth quarter showed that Amazon is moving to becoming a company that can drive
significant cash flow going forward," Noto said at the conference.
Noto also sought to downplay accounting concerns, noting that Amazon filed its annual
report with the U.S. Securities and Exchange Commission just two days after releasing its
quarterly report. He added that the filing came in "record time."
Morningstar.com stock analyst David Kathman said he agrees that cash concerns have been
overblown.
Kathman noted that Amazon first faced serious questions about its cash reserves in
summer 2000, when Lehman Brothers analyst Ravi Suria floated the notion that Amazon
could run out of cash before the end of 2001.
"Amazon's cash position is not a huge concern for me, though of course it's something
I'm always keeping an eye on," Kathman told the E-Commerce Times. When Suria raised
questions, "I said they would get through that mini-crisis, and they did. Now they're in
a significantly stronger position than they were back then in terms of cash flow."
Reasons To Smile
Jenson, meanwhile, told analysts and investors to focus on several key factors that will
drive growth and cash flow at Amazon. Over the course of the past two years, he said,
Amazon has expanded its revenue stream at a rapid pace.
In addition to traditional e-tail sales , Amazon now gains from its used marketplace;
from sales made by its technology partners; through sales by such retailers as
Toysrus.com, which are featured on its own pages; and through sales by retailers whose
Web sites Amazon operates, as it plans to do with Target.com later this year.
"In two years, we've gone from one retail revenue source to four," Jenson said.
Jenson said several factors will help Amazon continue to grow and remain profitable,
including its still-expanding selection, an improved customer experience -- he cited a
30 percent drop in customer service calls during the fourth quarter -- lower prices
and globalization.
Are There Any E-Commerce Niches Left? February 04, 2002
Meta Group's Alvarez predicted that future e-commerce efforts will involve more channel
relationship management as manufacturers try to establish a direct link with consumers.
Related Stories
Is E-Consolidation Flirting with the Danger Zone? January 31, 2002
Together, EBay and Amazon were responsible for 22 percent of all fourth-quarter e-tail
sales in the United States, according to Forrester Research.
Amazon More Friend Than Foe for Small E-Tailers January 30, 2002
Despite Amazon's hefty chunk of customer mindshare, there is ample room for other online
retailers to prosper, especially if they utilize multiple sales channels, analysts noted.
Whooping It Up in Seattle January 25, 2002
Amazon said nearly 30 percent of its sales now come from overseas buyers, including those
who buy from the company's U.S. division.
Amazon's Free-Shipping Gamble: Will Rivals Ante Up? January 24, 2002
Lower margins mean that the e-tailer and others who follow suit will have to operate at
peak efficiency in order to maintain profit margins.
More by Keith Regan
Yahoo Slaps Fresh Coat of Gloss on Microsoft Deal Defense June 30, 2008
With its shareholders meeting set to take place in less than five weeks, Yahoo has put together a 32-page presentation, emphasizing why the investors should vote to keep the current board in place. The company also reiterated why it chose to partner with Google instead of letting Microsoft buy part of it.
French Court Stings eBay With $63M Judgment Over Knockoff Sales June 30, 2008
eBay is planning to appeal a ruling by a French court that ordered it to pay $63 million to the luxury goods maker Louis Vuitton Moet Hennessey. The court also barred the online auctioneer from selling four brands of perfume on its Web sites accessible in France.
New Auto Loan Leads Marketplace Shifts Into Drive June 30, 2008
Reply.com's move into the auto finance market is a logical one the company, as automotive advertising spending is moving online in increasingly greater amounts. The company is partnering with the Detroit Trading Company to create a massive repository of auto finance leads online.