Online music retailer Wherehousemusic.com has struck a deal to set up shop on leading Internet service provider EarthLink (Nasdaq: ELNK). Today, the companies announced that they have forged an agreement to make Wherehousemusic.com a “Premiere Partner” and the exclusive music retailer on EarthLink’s personal start page and online shopping center.
EarthLink members will now be able to access music news and make purchases through the “My Music” channel on their personal start page. Nearly 65 percent of EarthLink’s 1.3 million members use a personal start page as the first page they access every time they go online.
In addition, Wherehousemusic.com will receive advertising and promotional opportunities across the online and print media integrated into EarthLink.
“Our Premiere Partnership with Wherehousemusic.com furthers EarthLink’s mission to provide our members with convenient, one-click access to the Internet’s leading commerce and content providers — whether they’re looking for music, books, one-of-a kind auction items, news, weather, stock updates or personal search information,” said Howard Lefkowitz, vice president of business development and Internet marketing at Earthlink.
Premiere Partners Drive Incremental Revenue
EarthLink’s other Premiere Partners include e-commerce sites such as Amazon.com, eBay, E*Trade and Travelscape.com. as well as content providers such as ABCNews.com, CNN, ESPN.com, Wired Digital and CBS Marketwatch. Other partners include Infospace.com, MBNA, Sprint and The Weather Channel.
EarthLink says its Premiere Partnership program is “a significant incremental revenue driver.” During the second quarter of 1999, EarthLink reported incremental revenues of $2.3 million, a 98 percent increase over the same period in 1998. EarthLink says its members typically spend more than 40 hours a month online and click on their personal start page five times or more during one session.
Wherehousemusic.com, which launched on May 10, is the e-commerce site for entertainment retailer Wherehouse Music. Wherehouse Music is the third-largest music retail chain in the United States, with more than 600 stores in 33 states.
Wherehousemusic.com offers music, movies and merchandise. The site also includes a custom CD service, a service to locate out-of-print music and a live weekly series featuring online chats with artists.
Located in Pasadena, California, EarthLink and Sprint have formed a business relationship to create an Internet service that the companies say could reach millions of new customers. EarthLink provides Internet access, Web hosting and e-commerce solutions to thousands of communities internationally in more than 2,300 areas.
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