Time on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant's first-party data and targeting technology to bring value to clients of both platforms, Time said. "We're going to be ab...
E-commerce mergers and acquisitions may not grab much attention, but experts say the B2B sector could see its share of consolidation in the coming months. Experts predict that a still-tough economy could spur some big players to give themselves an edge by acquiring the service capabilities of sma...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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Subscription Sales Spur Superior Selling
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