Accenture Interactive and SAP Hybris have partnered to create a new platform that will let users build and curate end-to-end contextual, personalized customer experiences -- from marketing, e-commerce and offline shopping to customer service and loyalty management. The joint platform will target B2C and B2B firms in retail, telecommunications and resources. "Personalized experiences for customers across all aspects of thei...
Completing its largest acquisition ever, Microsoft closed its $6 billion purchase of digital advertising player aQuantive, then created a new business unit to encompass aQuantive and its three companies: Avenue A | Razorfish, Atlas Solutions and DRIVE Performance Solutions. Formed in 1997 and based ...
The speed of information delivery is continually increasing. Most people who work in office environments have had access to broadband Internet connections for years, and more home users than ever before can surf the Web at speeds that eclipse those of the fastest dial-up modems. But how many custome...
Many technology companies thought 2001 was a tough year, but compared with today's devalued Dow and spooked investors, last year may turn out to be a fond memory. However, according to some analysts there are still a few tech companies that are good bets for the future. "You have to look at the b...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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