Sun Microsystems' biggest institutional investor -- Southeastern Asset Management -- plans to add two new members to the struggling server maker's board of directors. Southeastern owns 22 percent of Sun's common stock. Founded in 1975, Southeastern has $34 billion in total assets under management.
Microsoft has tapped Qi Lu, a former Yahoo Search executive, to run its Internet unit. Lu, 47, left Yahoo in August after 10 years; he most recently served as vice president of engineering for the search and advertising technology group. At Microsoft, he will become the president of the online serv...
The rest of the economy may be tanking, but online advertising in the U.S. posted big year-over-year gains, according to the New York City-based Interactive Advertising Bureau and PricewaterhouseCoopers. Internet advertising revenue reached nearly $5.9 billion in the third quarter, an 11 percent inc...
The Federal Communications Commission gave its blessing to two large wireless deals Wednesday. The larger of the two is Verizon Communications' $28.1 billion buyout of Alltel; Verizon will pay $5.9 billion and assume $22.2 billion of Alltel's debt. The other deal is the $14.5 billion merger between ...
Just one day after saying it would slash its 15,000-employee workforce by 10 percent, struggling Internet giant Yahoo announced Wednesday that its profit dropped by a whopping 64 percent during the third quarter. It also announced that revenue would be lower than it had expected for the remainder of...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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