The Freshstack product suite combines Freshworks' products to unify startups' customer support, sales, and marketing teams in an easier-to-use package. The new scalable CRM bundle helps startups personalize marketing to generate pipelines, deliver omnichannel service, and grow faster at a price point that is easy to deploy and manage...
For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible an...
The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers -- and proven lead generation methods like pop-ups and inters...
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...
Sales talent for a long time has been broken up into three groups: A-players, B-players and C-players. Everyone loves the A-players -- they're the ones who bring home the bacon, after all. The B-players show promise and, with the right training and motivation, could become A-players. The C-players? ...
Flipping assets is nothing new -- just turn on HGTV to find countless house-flipping shows. The concept is simple: You buy an underperforming property, make some upgrades, and sell it for more than what you put in. Flipping real estate is no easy venture, though, and investors regularly lose money.
Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh, it's in there -- it's just being elbowed to the back of the stage by a whole host of other related disciplines and technologies. Customer experience, customer engagement and content mar...
There are three key stages of implementing a content-based lead generation strategy -- content development, targeting and prospect nurturing -- that marketers should take into account. However, they often focus on one stage more than the others, missing out on opportunities for optimization. That ...
In the world of small business, mergers and acquisitions are a dime a dozen. For marketing organizations, however, they can cost a lot more in terms of the effort required to communicate them effectively. M&As mean integrating two separate brands into a unified message -- one that must then be c...
In the struggle to grow revenues in tighter markets, most companies are pushing their marketing departments to provide greater market coverage and deliver more sales opportunities. Yet statistics reveal that an astonishing 79 percent of leads generated by corporate marketing departments are never co...
Branding is often undervalued. The mantra at many companies is "leads and sales, leads and sales," with most marketing investments going toward lead generation activities. In addition, marketers often believe that branding results are difficult to measure. The Internet has relegated these notions to...
Social media strategies are not just for consumer-focused companies anymore. Twitter, Facebook, LinkedIn and their ilk are finding their way into business-to-business firms. Solid waste service provider Waste Management, for example, has set up a Web 2.0 shop. Interactivity is key, and social media...
The "Like" button that's part of Facebook's new Open Graph platform depicts a miniature "thumbs up" hand gesture, and it provides a quick, easy way for those visiting certain websites to indicate they approve of the content and want to place it on their FB profiles. And like thousands of Roger Ebert...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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How Retailers Can Use Payments To Win in Today’s E-Commerce Ecosystem
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Investment Scams Skyrocket, Victims in US Fleeced for $4B in 2022
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FedNow Banking Cashes Out Faster, With New Fraud Risks
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The Future of AI in Retail: Beyond the ChatGPT Hype
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The Price Retailers Pay for Flawed Product Information
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Cyber Insurance Costs Rising, Coverages Shrinking: Report
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The Container Store Enlists Vibes for Smart Mobile BTS Marketing
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E-Tailers: Act Now on Holiday Planning or Put Profits at Risk
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Krepling No-Code Platform Unlocks E-Commerce Scalability
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For Online Retailers, Leveraging Brand Affinity Can Be Simpler Than It Seems
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Subscription Sales Spur Superior Selling
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