When Dr. Martens customers from around the world search for its site, it's possible they'll end up on one designed specifically for their country. "They have specific sites for specific countries," explained Gil Levy, managing partner with ECommerce Partners. "That's the best thing to do. All the c...
Today, few people are using an IBM desktop computer -- and if they are, the machine could be close to 20 years old. However, back in 1995 when IBM bought Lotus Notes, it was the world's largest software company and still made personal computers. Fast-forward, and today IBM isn't really known either ...
It was a busy summer for Microsoft and chief executive Steve Ballmer. The software giant released customer previews and ship dates for the newest versions of its flagship Windows and Office products; purchased Yammer, a cloud-based enterprise social networking company; hosted its annual Worldwide Pa...
How can classic retail, the brick-and-mortar physical stores dotting our neighborhoods, compete with the likes of Amazon and Zappos? Can real-world retail survive e-commerce? And if it can, what's the trick? How do retailers intend to meet this growing threat? We're now seeing something insidious t...
Remember Charlie? YouTube isn't just about cat videos and basement productions anymore. Charlie's a big boy now, and YouTube has been growing up too. The site has evolved into a full-fledged social media platform, and entertainment companies and other businesses have begun to take note. "In a world ...
The Internet has become the world's largest shopping mall, and the market is continuing to grow. Q4 2011 U.S. retail ecommerce sales were up 14 percent compared with 2010, reaching nearly $50 billion for the quarter, ComScore recently reported. Total U.S. e-commerce sales are projected to reach $2...
OK, it's time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping: Mobile made its mark, with 11 percent of...
Engaging the customer has always been fundamental to doing good business. It's just that now that engagement often starts in digital, social media realms. The trick is to figure out how to make one's content as interesting as all the other content that shows up in the newsfeed, and this is where soc...
Many people believe they can say what they want on the Internet as long as they use a pseudonym. After all, it is easy to set up an account using an anonymous alter ego. In addition to believing they can post whatever they want, they may also think they are protected by the First Amendment. They m...
Even before Google launched its new privacy policy earlier this month, consolidating separate privacy policies for more than 60 applications, legal issues had surfaced. Now, attorneys general from more than 31 States have accused Google of violating privacy laws because of complaints from users that...
Is there a reasonable expectation of anonymity when defamatory content is posted on the Internet? Is there a difference if the content posted is in the context of political speech? The answer to these questions is becoming increasingly important as cases surrounding defamatory content are becoming m...
The mobile age has arrived. In 2011, global shipments of smartphones and tablet devices surpassed shipments of laptops and desktop PCs, laying the groundwork for an era in which consumers are increasingly using mobile technology for everything from airline reservations to vehicle purchases. The mobi...
It just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist b...
I got interested in personal computing before I became interested in technology, and I used my Mac SE 20 almost entirely as a word processor. I'd tried using PCs, but the arcane command and file structures seemed more of a hindrance than a help to my writing. In contrast, the Mac was a revelation ...
Since few people bother to read Privacy Policies, Terms of Service or Click Wrap Agreements, is it any wonder that social media sites, search engines, and providers of cell services ask for and receive carte blanche rights to our whereabouts, along with other personal information? We all know that i...
Accessibility of service
Convenience in any situation
Cost-effectiveness
Eco-friendliness
No need for parking
Safe ride when having too much fun
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