James Barksdale, of Netscape fame, is now heading to e-commerce. The 56 year old former Microsoft nemesis has founded The Barksdale Group, an investment and advisory firm that focuses on Internet software and services start-ups. On Thursday, Barksdale’s group announced that it would invest in e-commerce newbie, HomeGrocer.com, which sells groceries to consumers from its Web site.
According to the company, the groceries ordered on the Internet are then delivered from its 75,000-square-foot private facility in Bellevue, Washington “right to customers’ kitchen counters” with HomeGrocer.com’s own fleet of custom temperature-controlled vehicles. The company has announced plans to expand its operations from the Seattle area to a nationwide distribution channel.
In addition to investment, Barksdale has joined HomeGrocer.com’s board of directors, giving the online food vendor a considerable public relations boost.