eMarketer and E-Commerce Times Announce News Syndication and Information Alliance

eMarketer, the authority on business online, and the E-Commerce Times, an online publication offering breaking news and analysis, jointly announced a news syndication and advertising alliance that brings together the highest quality business information resources for the Internet industry.

The newly formed alliance will leverage the valuable core content built by both organizations. “This alliance will provide additional quality content to both companies’ websites,” said Sam Alfstad, publisher of eMarketer.

“Since being formed, both eMarketer and the E-Commerce Times have represented new sources of information that help Internet executives make the best business decisions. We believe the addition of outstanding writing and coverage of the news that the E-Commerce Times offers each and every day is consistent with our mission to bring the best news sources to our readers.

According to Ric Kern, associate publisher of the E-Commerce Times, “Our alliance with eMarketer represents an opportunity for both companies to capture additional market share. eMarketer is a premier producer of e-business marketing research and, therefore, both supplement our content and help drive a highly targeted e-commerce readership to our site. This is truly a win-win-win situation for the E-Commerce Times, for eMarketer, and for our advertisers, who will enjoy even greater exposure to qualified consumers of e-commerce products and services.”

The agreement calls for eMarketer to feature daily headlines and news stories from the E-Commerce Times on its award-winning website, while the E-Commerce Times will feature eMarketers popular eQuiz on its site.

“This daily feed will provide eMarketer with the ability to add up-to-the-moment news and industry-related information to our site for the benefit of our readers,” said Alfstad. E-Commerce Times readers will gain mission-critical information from eMarketer’s eQuiz, an at-a-glance analysis of topical online marketing statistics which frequently appear in the company’s eCommerce reports.

eMarketer is a New York-based firm that aggregates information relating to the Internet. The company’s summary reports on the net marketplace, aggregates, filters, organizes and analyzes the statistics, news, and information businesses need to succeed on the web. eMarketer is recognized worldwide as the authority on business online, and its award-winning website has been visited by tens of thousands of e-marketers from over 80 countries around the world.

The E-Commerce Times is a free online publication offering breaking news and analysis, special reports, success stories, and expert advice for selling online. Readership includes corporate management, stock investors, industry analysts, small businesses, entrepreneurs, and venture capitalists. E-Commerce Times news headlines are available under syndication to thousands of affiliates worldwide and on major portal sites like Yahoo!, Excite, AOL, and Prodigy.

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