Our Full-Service B2B Marketing Program Delivers Sales-Ready Leads Click to Learn More!
Welcome Guest | Sign In

UK Shopping Guide Turns To Google

By Andy Wang
Nov 29, 1999 12:00 AM PT

UK-based entertainment and shopping guide Virgin Net announced today that it has selected upstart search engine Google to provide search services for its Web site.

UK Shopping Guide Turns To Google

The deal is Google's first with a company in the United Kingdom.

Visitors to Virgin Net will now have the ability to search the entire Web with Google WebSearch, a hosted version of Google's search engine technology. Additionally, Google will provide custom search services that allow visitors to search for sites specific to the United Kingdom and Ireland.

Google and Virgin Net have created a custom index of more than five million UK-specific Web pages.

"The search experience on Virgin Net will reduce search frustration and the time spent looking for relevant results," said Alex Dale, publisher of Virgin Net. "Working together, Virgin Net and Google are enhancing the overall Web experience through content, applications, and superior search services."

More Relevant Results

Google's search engine technology has caught on with Web users because of the relevancy of its search results. The relevancy of Web pages that show up in Google's search results are based on the number and importance of other pages that link to them, with the results calculated by a mathematical algorithm.

Rather than trying to compete with portal sites for advertising dollars -- there is no banner advertising on its site -- Google is working toward improving its search technology and making money by licensing the technology and powering searches on other sites.

In other words, Google is setting itself up as an Internet infrastructure company.

Google does plan to add text advertising that will be targeted to search terms. For example, a user looking for NFL content might see text ads from sports sites.

Top Investors Back Google

Google, which was founded by Stanford graduate students Larry Page and Sergey Brin in 1998, secured $25 million (US$) in a June funding round led by Kleiner Perkins Caufield & Byers and Sequoia Capital.

This instance marked the first time that Kleiner and Sequoia, widely considered to be the two top venture-capital firms in Silicon Valley, have invested in the same company. Kleiner's previous investments include Netscape and Amazon.com, while Sequoia has invested in Yahoo! and Cisco Systems.

Industry heavyweights Netscape and Red Hat are among those that already license Google's technology.


Advertising revenue is diminishing across the Internet, and independent publishers like ECT News Network are the most adversely affected.

We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats, and no subscription fees.

If you like the content on the E-Commerce Times, and want to help support traditional journalism, please consider making a contribution of any size via PayPal by clicking the Donate button:

By donating, you acknowledge that no goods or services are purchased with your donation, donations are not tax-deductible, are non-refundable, and no perks are given to donors.


ECT News Network offers a variety of custom sponsorship packages to meet your business goals. Please contact sales for advertising information.

Facebook Twitter LinkedIn Google+ RSS
Freshsales - HiveXchange
What do you think of commercial spaceflight?
It's the best hope for advancing space exploration.
It's little more than a hobby for billionaires.
It will result in highly profitable new industries, like space mining.
It will dramatically increase space junk and pollution.
It will offer the opportunity to establish a new way of life in space colonies.
It should be heavily regulated by governments.
Freshsales - Don't fall prey to Excel sheets