Nintendo seems to be uncomfortable with the dominant business model in the mobile-gaming market, which allows players to download and start playing a game for free, then entices them to spend money on the software through in-app purchases. Those tactics have come under the increased scrutiny of regu...

Apple's Intelligent Tracking Prevention feature has made it difficult for online advertisers to use cookies to target Safari users based on their browsing habits. Third-party cookies "serve as the foundation for almost all advertising use cases," noted Jordan Mitchell, head of consumer privacy, iden...

EXPERT ADVICE

For Brands the Future Is Facebook

Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...

Mobile search and buying continue to grow as the chosen means for consumers' online shopping. By 2021, it's estimated that 72.9 percent of online purchases will be made on a mobile device. If you factor in the Millennial and Generation Z demographics, virtually all sales soon will be mobile-generat...

INSIGHTS

What’s Wrong With the Social Media Model

The social media model has come under increased scrutiny following revelations of data misuse and news of executives reneging on some security commitments. People expecting to change the situation will need to address how social media works. This means changing not just the business model, which des...

Looking back at 2018, there's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's...

Vero has been enjoying a surge in user engagement in recent weeks, a trend that may be tied to growing user discontent over recent changes to Instagram's algorithm, along with an assortment of other objections that have been driving users away from the leading social platforms. Vero has rapidly move...

Google on Thursday announced a new feature that will let users mute so-called "reminder ads" in third-party apps and websites that are powered by its ad engine. It plans to expand this feature to its own services, including Gmail, YouTube and Google Search, in the coming months. The new tool is th...

Mobile app use has become a powerful habit among U.S. consumers, based on new research findings from comScore. An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are set in their ways and reluctant to...

ANALYST CORNER

Ad Tech’s Future Beyond Facebook and Google

Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value ...

Instagram's Stories feature, which launched one year ago, has achieved widespread engagement among businesses that want to raise their brand awareness and expand their e-commerce penetration, the company said. The tool, launched in August 2016, allows users to create digital slide shows out of photo...

Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network. T...

Google has unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers dete...

Google reportedly has been working on a plan to install an ad blocker onto its Chrome browser for both desktop and mobile versions. It also has been considering a collaboration with Microsoft, Facebook and other firms to develop a set of standards that would determine which types of advertising to b...

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