Online Advertising

Though it no longer grabs many headlines, video piracy remains a major issue for pay-TV services, according to data released last month by consumer research firm Parks Associates. If just 10 percent of pay-TV subscribers should discontinue paying for services by 2023, the loss in revenue to operator...

Consumers are on social media constantly, scrolling through posts from both friends and brands. Many have begun clicking on some of those brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even...

To succeed on Amazon, brands need a tailored marketing strategy that includes optimized listings, targeted advertising, and data analysis. Utilizing third-party partners can offer proactive insights to stay ahead of Amazon's ever-changing landscape.

The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long t...

Apple's Intelligent Tracking Prevention feature has made it difficult for online advertisers to use cookies to target Safari users based on their browsing habits. Third-party cookies "serve as the foundation for almost all advertising use cases," noted Jordan Mitchell, head of consumer privacy, iden...

The European Union has launched a probe into how Google and Facebook gather, process, use and monetize data for advertising purposes. The European Commission has begun distributing questionnaires as part of a preliminary investigation into Google's and Facebook's data practices. Facebook and Google ...

At least 250 Facebook employees signed a letter to CEO Mark Zuckerberg criticizing the company's hands-off policy against fact-checking ads posted by politicians. "We strongly object to this policy as it stands," says the employees' letter. "It doesn't protect voices, but instead allows politicians ...

As technology advances and consumers' expectations and digital sophistication rise exponentially, marketers no longer can focus on delivering static messages, regardless of how "targeted" or "multichannel" they may be. It's no longer enough simply to greet a customer by name.

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so impor...

Two eGobbler malvertising exploits impacted 1.16 billion programmatic ads between Aug. 1 and Sept. 23, according to Confiant, which has been tracking the threat for about a year. The first targeted versions of Chrome prior to Chrome 75 on iOS. The flaw was fixed in the Chrome 75 rollout June 4. he s...

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you n...

The attorneys general of 48 states, plus those from United States territory Puerto Rico and Washington, D.C., have joined in an investigation into whether Google stifled online advertising and search competition. The only holdouts are the attorneys general of Alabama, where Google is building a $600...

Google's recent announcement of Privacy Sandbox -- an initiative to develop a set of open standards geared toward fundamental enhancements of privacy on the Web -- has stirred up a controversy. Blocking cookies is not a good idea for a number of reasons, and standardization of such efforts is needed...

Facebook has announced the release of Off-Facebook Activity, a tool that will let members see which apps and websites supply information about their online activity, and clear that information from their Facebook accounts if they wish. It will roll out initially to members in Ireland, South Korea an...