Online Advertising

Spotify has launched Spotify for Podcasters following a year-long beta involving more than 100,000 podcasts from 167 countries. Spotify for Podcasters is a discovery and analytics dashboard designed to let podcasters track performance through data such as episode retention charts, aggregate demograp...

The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers -- and proven lead generation methods like pop-ups and inters...

Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. With this in mind, it is important to remember that the value of video marketing for brands is as old as video its...

LinkedIn has disclosed algorithm changes designed to favor conversations catering to niche professional interests. The criteria for posts showing up in members' feeds can be summed up as "people you know, talking about things you care about," said LinkedIn Senior Director of Product Management Pete ...

I sometimes think personalization is the best thing that happened to humankind in terms of marketing. As a consumer, I love getting suggestions on what to buy, especially when it's exactly what I need. Sometimes I feel as though I'm under constant surveillance, however, so I turn on my ad blockers, ...

More than half the world's population -- 3.8 billion people -- have access to the Internet and that may not be a good thing, at least for business, according to digital savant Mary Meeker's Internet Trends 2019 report. Global Internet user growth has slowed to 6 percent year over year, down from 7 p...

Fraudsters have been stealing online advertisers blind -- to the tune of $23 billion, based on a report from Cheq. Indirect economic and social costs might increase the total to $30 billion. Marketers have been wasting billions of dollars on digital ads that never reach buyers' eyes. Up to 30 percen...

Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...

The budding online cannabis industry has a long way to go before it delivers bumper crops. The market for both recreational and medicinal cannabis has been plowed and pre-seeded by the previous underground market and the impetus of state laws legalizing its use. Still, the cannabis industry is almos...

Facebook has come under fire for its Ad Library application programming interface. The API lets users perform customized keyword searches of all active and inactive ads related to politics or issues of national importance stored in the Ad Library. Released in beta last summer, the archive became ava...

Google wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. G...

Walmart's e-commerce sales were up 43 percent for Q4 FY 2019, the 13-week period ended Jan. 25. Sam's Club e-commerce sales grew 21 percent. Customers "continue to respond to our increasingly omnichannel offerings. We're executing against our strategy and it's working," said Walmart spokesperson Rob...

Google has unveiled its game plan for fighting disinformation on its search, news, YouTube and advertising platforms in a 30-page document. "Providing useful and trusted information at the scale that the Internet has reached is enormously complex and an important responsibility," noted Google Vice P...

Musing about Facebook's first 15 years, CEO Mark Zuckerberg positioned it as a David confronting a Goliath composed of hierarchical institutions. Facebook gives the masses a voice, he wrote. It brings communities together and provides businesses with low-cost outreach. Progress has been made in addr...