Online Advertising

A browser that has received plaudits for privacy protection has been exposed for redirecting Web searches to make money. Brave, a browser with some 15 million monthly users, has been redirecting searches for cryptocurrency companies to links that produce revenue for the browser's owners through adve...

Facebook has set up American Edge, a political advocacy group for the high-tech industry, which is drawing scrutiny from United States lawmakers. American Edge will fund ad campaigns and studies by academics to push its efforts. Facebook is working with a diverse group of stakeholders to build suppo...

With measures to stem the spread of COVID-19 putting a chokehold on their filming capabilities, advertising agencies are enhancing old content with new tech, including deepfakes. Deepfakes typically blend one person's likeness, or parts thereof, with the image of another person. For example, a recen...

Google soon will require all advertisers to prove their legitimacy, regardless of the advertising content. All advertisers will have to verify their identity, submit personal IDs and business verification documents, said John Canfield, Google's director of product management for ads integrity. Googl...

Merchants soon will be able to sell products on Google Shopping at no charge. Previously, they had to pay per click, but the cost was not fixed. There was no minimum, but they had to set a maximum for ad spend and Google would stop displaying their ads once the maximum was reached. Starting next wee...

More than 20 million individuals visit Amazon every month, making the platform the top e-commerce website in the United States. Today's consumers don't use Amazon solely to make purchases -- they use the marketplace to check prices, discover new products, and research items they might want to buy. A...

Facebook has announced a $100M commitment to offer cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs...

As retailers evolve to stay relevant, it will become critical for brands to embrace omnichannel personalization -- or a one-to-one customer experience across all channels and devices.

Reddit has launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and desktop versions. One third of the more than 430 million monthly active users visiting Reddit's 100,000-plus communities view the Popular feed every day. The Trending Takeover ad unit is in the second s...

Way back in 1995, Amazon made its first-ever customer sale. Within two short months, Amazon was selling $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, and more than 54 percent of all product searches oc...

Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you hav...

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limitin...

There were 4,521,480,071 Internet users as of Dec. 1, 2019. A month later it was closer to 5 billion users. A decade ago there were fewer than a billion social network users. That's worldwide. That user growth has been a leading indicator of the rise of alternative social networking platforms. Marke...