SMB

With all the differences between the latest beauty brands and the more traditional legacy cosmetics businesses, there is one issue they have in common: a loss of e-commerce sales and revenues due to abandonment. Here are some proven and effective personalization strategies to dramatically improve co...

AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan...

One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how r...

Business on Amazon is booming for both tuned-in sellers and aggressive aggregates. Aggregators acquired more Amazon marketplace sellers in the last three months than the last two years, noted Ryan Gnesin, CEO of Elevate Brands, one of the most active Amazon seller aggregate organizations.

From an initial expression of interest, to a purchase, to receiving ongoing support and ultimately buying again, customers take a variety of journeys as they interact with brands. The more a company considers and plans for the paths its customers will follow, the more likely it is that the business ...

The post-pandemic era is bringing many changes to how the marketing industry interacts with messaging strategies and how marketers work. Chief among these changes is the technology they use and the frequency with which they visit company offices. But one essential industry staple is not changing. Th...

With Covid, increased numbers of people have been working remotely, and many will continue to do so post-pandemic. This has fundamentally altered how work is done; not only by company staff, but by HR professionals. This societal shift, combined with the continued emergence of new digital technologi...

The list is almost endless for the use of AI in retail. It can be anywhere, from classification issues like recommendations to search and merchandising personalization.

Everyone loves a deal, and e-commerce shoppers are no different. Coupons, discounts, and other offers can draw in new customers and build loyalty with existing ones. In fact, according to recent survey by Vericast, 83 percent of consumers bought at least one item in the last six months -- and 62 per...

Emerging from the pandemic, people are more concerned than ever before about their health and well-being. As a result, increasingly, they're turning to digital solutions to address their needs. The E-Commerce Times talked with health and wellness experts from a variety of sectors for perspective on ...

Important as it is to continually acquire new customers, it's every bit as vital for businesses to nurture existing clientele. The E-Commerce Times talked with several experts in customer engagement to get their thoughts about why it's critical to cultivate current customers -- and how to encourage ...

As the digital health space continues to expand, new opportunities are emerging that enable companies to act in the public good by making healthcare accessible online. Along with the emerging opportunities available in this industry it's important to understand the dynamics that have, historically, ...

If you are looking to expand your sales territory and have not yet put Latin America on your bill of lading, you're missing a golden opportunity. Latin America offers the fastest-growing regional e-commerce marketplace in the world. Last year, the total retail e-commerce sales to the LATAM region gr...

The software industry fueled jobs and GDP growth in the United States in 2020, according to a report by Software.org: the BSA Foundation. The software industry supported more than 15.8 million jobs in 2020. While the largest concentrations of software jobs remain in traditional tech hubs, such as Wa...