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Marketing ROI: No Downside to Uplift Modeling

Most successful companies invest in marketing. Marketing budgets are utilized differently depending on factors such as industry and company goals, and results are contingent on how well an organization understands and interacts with its customers. However, what many organizations don't know is that often they could be getting the same -- or better -- outcomes by spending a lot less. ...

EXPERT ADVICE

Real-Time Analytics Makes for Happy, Loyal Customers

For businesses serving the public, employees are the face of the company. Likewise, the manner in which employees interact with customers shapes their perception of the business and its brand. Ultimately, customer loyalty is built through positive interactions and high-quality customer service that meets the individual's specific needs. Conversely, if needs aren't met and the experience is negative, customers are more likely to take their business elsewhere. ...

ISPs Ask Lawmakers to Let Them Police Themselves

"Would users get a pop-up screen window with a 3,000-word text that they just click on to get out of the way?" wondered Mark Smith, COO of AnchorFree. "Or will they truly be apprised about what happens with their information and allowed numerous places to opt out if they want?" ...

Microsoft Makes First Foray as Industry-Specific Provider

Designed by Drs. Craig Feied, Mark Smith, and Fidrik Iskandar, Azyxxi was first deployed in 1996 in the emergency department of one of MedStar Health's hospitals, Washington Hospital Center, in Washington, D.C "The reality is that most hospitals have islands of data that can't...

CRM Trends for 2005

"Analytical CRM is 100 percent of Quadstone's business, and we had another growth year in 2004, definitely reversing the trend of 2001 and 2002," said Mark Smith, president of Quadstone USA, which launched version 5 of its CRM software in 2004. The vendor plans to launch a portal add-on in the first quarter of this year for improved publishing and dissemination of analytic results...

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