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Results 1-2 of 2 for Jeanette Keene

Drawing a Business Intelligence Road Map for E-Tailers

Retailers are increasingly focusing on the use of business intelligence as a tool to profile customers and increase loyalty. A survey of Aberdeen's retail community in November 2007 revealed that business intelligence (BI) is the top technology that retailers will be focusing on in 2008 ...


What Good Is Business Intelligence if You Don’t Use It?

While retailers are rich in data, they are struggling to gather information from point-of-sale systems, planning systems and various other locations where customer, vendor and internal data collection take place ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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