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EXPERT ADVICE

Testing Out New Concepts to Refurbish the Online Store

Most e-commerce sites are approaching their 10th birthday. The standard approach -- with left-hand navigation and search, a product catalog and product detail, cart and checkout -- is a tired format. Just like brick-and-mortar stores, Web stores need refurbishing, and retail is the new darling of Web innovation. After all, what major vertical has more to gain from the recent craze in social networks than retail? ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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