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Incorporating social media strategies into your marketing plan is no cut-and-paste job. You've got to know your clientele and what appeals to them, and you have to engage them in a conversation rather than simply spew offers at them. In fact, if you don't have the desire to commit yourself to social...
Social networking platforms can be powerful tools. Twitter strikes fear into the hearts of repressive regimes, and Facebook was nearly single-handedly responsible for the revival of Betty White's career. So how can something with that much influence be easy and unintimidating for a small-business ow...
Kevin Martin has had it pretty rough these last few weeks. The guy can't catch a break -- from being painted as a bully and a bad manager by a House committee report to being dressed down by the Commerce Secretary and called out as crooked by The Wall Street Journal. If I were him, I'd bury myself i...
Microsoft has angered Chinese computer users with its latest antipiracy move. On Tuesday, during its Global Anti-Piracy Day, Microsoft turned Windows Genuine Advantage loose on the Chinese people. Other users worldwide are familiar with WGA, which famously labeled legitimate users as pirates and dis...
In 2005, as Web content was beginning to grow more dynamic and audiences more sophisticated, Benjamin Wayne hatched the idea of offering video delivery services to companies for their Web sites. The result was Fliqz, which counts among its clients Monster.com, PBWiki and Friendster. The E-Commerce T...
The restaurant-slash-arcade-slash-bar Dave & Buster's is the latest U.S. outlet to suffer a breach of its credit card processing system. Hackers based in Ukraine and Estonia -- assisted by a guy in Miami -- apparently installed packet sniffer malware at the point of sale systems in several D&...
When the former vice president of the United States gives a speech at a major technology conference in San Francisco, you'd expect to see a story about it the next day, or -- since it was a technology conference -- later on that same day. You'd see a run-of-the-mill story in the Chronicle or the Exa...
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