Articles by Sean Cook

Results 1-2 of 2 for Sean Cook
SPECIAL REPORT

Leveraging Social Media to Boost E-Commerce Holiday Sales

The following is an excerpt from an eight-page special report, exclusive to ECT News Network. Addressing the power of mobile messaging, social media and other word-of-mouth technologies, this paper provides concrete advice on how to integrate them into an e-commerce business plan. The complete report is available as a free download to ECT News Network subscribers...

EXPERT ADVICE

E-Commerce Ace in the Hole: Drop Shipping

The declining economy has led to an increased trend toward drop-shipping transactions and has allowed e-tailers to remain competitive while brick-and-mortar stores hedge their bets as they see physical retail sales and profits slide precipitously. By tapping into drop-shipping programs, e-tailers can effortlessly expand product lines to meet shopp...

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