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Results 1-4 of 4 for Brian Deagan.
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Bridging the Online-Offline Shopping Divide With 2D Tags

Today's consumers are more connected than ever with mobile devices in hand. Mobile solves many problems, with its high reach and in-the-moment communication. A well-designed app can place flashy content in the hands of the consumer. SMS provides the consumer with valuable tidbits of information. SMS...

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The Missing Piece of the Customer-Centricity Puzzle

Marketing data does yet not evolve the way individuals evolve. The inability for marketers to quickly adapt to rapid changes in how their customers behave is undermining the effectiveness of their communications. How, then, can what is learned about an individual be leveraged into a better experienc...

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Marketing Trends Add Fuel to the SaaS Development Fire

A trend is not a fad. A fad comes and goes quickly, while trends have staying power. Great ideas become trends when they are widely adopted beyond their original driving force. Such is the case with the marketing trend of direct digital marketing -- relevant digital marketing communications that are...

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Snapping Up Endangered Sales With On-Site Targeting

E-Commerce software allows the marketer to execute and record millions in annual sales. However, in the era of direct digital marketing, online retailers are seeking a solution that accomplishes more than the expected sale. If e-commerce software is able to secure sales of the "ripe fruit" -- and so...

E-commerce Times Channels