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Research has shown that the three most important factors influencing whether a customer will purchase from a consumer Web site are security and privacy, ease of navigation and quality of content. Make privacy and security information prevalent on your site and in the purchasing flow -- including bot...
The retail marketplace has become intensely competitive, as retailers increasingly compete across traditional segment boundaries, brands expand their direct-to-consumer channels, and consumers exercise their growing power to seek out the best value for their dollar. In addition, consumer expectation...
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