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Three years after Apple launched the iPhone, mobile commerce has reached a tipping point, driving retailers to change the way they think about their businesses. Mobile commerce has evolved from its origins as a marketplace for "virtual" goods like ringtones and applications to one enabling the sale...
The term "ROBO" -- Research Online, Buy Offline -- was coined by Yahoo to describe the growing number of consumers who research online but buy offline. Online "pre-shopping" has become a common activity prior to a variety of purchases. According to Forrester, online research will influence $1 tril...
The products that fueled first-generation e-commerce -- books, software and music, to name a few -- are all simple to understand items that can be easily shipped to consumers. Today, we are at the outset of a second wave of online growth, as consumers push beyond these simple transactions to researc...
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