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Elon Musk's Dec. 2 action to release The Twitter Files: Approve or Disapprove?
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Retail Needs Tech Integration Strategies To Satisfy Consumer Expectations

Among the many challenges retailers face, customer-related concerns appear to be the most pressing. The best way forward for retailers...
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Ad Network Connects Influencers, Brands, Audiences on Performance Platform

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be...
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Retail Reality Check: Rewards Programs Do Matter to Consumers

Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: if you want shoppers to...
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Digital Marketers Take Fragmented Tactics to New Targets

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve...
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Ensuring True High Availability in an Online Retail Environment

Unlike most of the world, an online retail business never sleeps, which means that the systems powering an online retailer's...
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Live Commerce, Shoppable Videos Turn Viewers Into Buyers

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts...
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Avoid Being the Next Victim of Account Takeover Fraud

A recent report highlights the staggering growth of ATO fraud online. In the U.S. alone, around 24 million households have...
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Brands Put Shoppable Video Ads in the Marketing Toolbox

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their...
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How To Capitalize on Holiday Offers To Drive E-Commerce Sales

These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases...
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Adobe Sees 2022 Holiday Season Sales Hitting $209.7B Online in US

Adobe expects consumers to start spending on holiday gifts earlier this year, starting with Amazon's second Prime Day event of...

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