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September 18, 2017
marketing-millennials
Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you're trying to reach a younger demographic, it's somewhere you probably want to be. "Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users," said Melissa Sanchot, head of marketing at MakeMeReach. [More...]

September 18, 2017
account-based-marketing
InsideView has released a new tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. "Companies who want to [succeed] with ABM need to start with the right set of target accounts and people," said Joe Andrews, VP of product and solution marketing. [More...]

September 15, 2017
federal-trade-commission
In a rare move, the U.S. Federal Trade Commission on Thursday confirmed that it has opened an investigation into the data breach at Equifax that compromised the sensitive personal information of 143 million U.S. consumers. The FTC announcement came less than a week after Equifax revealed that an unknown party had gained access to names, addresses, Social Security Numbers and other data belonging to nearly half the U.S. population. [More...]

September 15, 2017
b2b-marketing-automation
Four Quadrant this week released its Marketing Automation Buyer's Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask to make an informed assessment of MAP vendors' offerings. [More...]

September 15, 2017
salesforce-einstein
Salesforce earlier this year introduced its Einstein Vision capability, an idea with a lot of promise but not a great deal of precedent. Who had applications that could see, and how would this be used? For decades, we've been content with scanning documents and analyzing them with OCR tools, or we've used bar codes and QR codes -- but it all came down to recognizing simple symbols. [More...]

September 14, 2017
it-convergence
Federal agencies have begun using an emerging information technology tool to manage the huge amount of data the United States government generates and stores. Federal IT managers recently have embraced the concept of convergence, which has been gaining traction in the private sector. Agencies also have indicated that the approach may be useful for other federal IT applications. [More...]

September 13, 2017
internet-of-things
Businesses have been focusing on the Internet of Things as an enabler of growth and increased operational efficiency, as well as the means to provide a better experience to customers and partners, according to the State of the Market: Internet of Things 2017 report Verizon released this week. Seventy-three percent of executives surveyed said they either were researching or currently deploying IoT. [More...]

September 13, 2017
linux-cloud
Linux is now the dominant operating system on Amazon's AWS cloud service and is growing rapidly on Microsoft's Azure platform this year, according to a report on public cloud adoption trends Sumo Logic released on Tuesday. The company's second annual State of Modern Apps report reveals usage trends on AWS, Azure and Google clouds, and how they impact the use of modern apps in the enterprise. [More...]

September 13, 2017
Nimble has partnered with CircleBack, which offers an AI-powered contact capture and cleaning tool that updates contacts and scans business cards automatically. The CircleBack tool captures email signatures in Gmail and G Suite in real time, automatically adding new contacts to a user's list. The tool photographs or scans business cards and adds the information to contact lists as well. [More...]

September 11, 2017
b2b
Apruve last week announced a strategic alliance with Matrix Payment Systems to create a turnkey solution to mitigate the risk of advancing a revolving line of credit to business customers. Under the agreement, the companies will help businesses streamline the extension of credit with less financial risk and fewer back office overhead expenses. Both companies have dozens of customers. [More...]

September 11, 2017
oracle
Oracle will announce its Q1 revenue and profit numbers after market close on Wednesday. There's more than a little excitement about what might be revealed, specifically if the company can continue its rise, thanks to its cloud products. The anticipated answer is yes, but there's potential for a surprise. The company so far has been posting great numbers for its cloud products. [More...]

September 8, 2017
multicloud-services
The rise of Microsoft Azure as a major competitor to AWS has become a mixed blessing for IT managers. Many were pleased to see Microsoft finally become a cloud-first company and build Azure into a viable alternative, but they now are faced with a new set of challenges to make the most of multiple cloud providers. Every indication is that the adoption of cloud services will continue to accelerate. [More...]

September 7, 2017
Atlassian has announced the development of Stride, a new Slack-like workplace tool designed to streamline the communication process for business users. Stride enables teams to take action via both a smart text-based messaging service and a fully featured video and audio service. The latter functionality is made available thanks to Atlassian's recent acquisition of Jitsi. [More...]

September 7, 2017
privacy-loss-technology
George Orwell wrote Nineteen Eighty-Four in 1949. When the year 1984 rolled around, Rockwell's haunting song, Somebody's Watching Me, featuring Michael and Jermaine Jackson in the background, made its debut and went on to become a classic. Fast-forward to 2017. Today we are living the creepy life Orwell and Rockwell imagined, with technology increasingly intruding on our privacy. [More...]

September 6, 2017
vivaldi-ceo-jon-von-tetzchner
Vivaldi CEO Jon von Tetzchner, the brains behind both the new Vivaldi browser and the early Opera browser, has accused Google of retaliating against his company after he questioned its customer privacy practices. Vivaldi's Google Adwords campaigns mysteriously were suspended just two days after von Tetzchner's criticisms of Google's handling of customer data were published this spring, he said. [More...]

September 6, 2017
cpq
Many businesses still don't use configure, price, quote software in their routine sales processes. Maybe they don't need it, but for businesses that still cling to spreadsheet-based approaches to track things like price lists and product catalogs, chances are good that they're dealing with more overhead than they need to. Worse, they're wasting time and therefore money. [More...]

September 5, 2017
ecommerce-personalization
Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts, and not so much about having a rich experience. Many consumers long for just that kind of experience -- one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase. This is where e-commerce personalization tech comes in. [More...]

September 5, 2017
software-as-a-service-market
The enterprise SaaS market grew 31 percent year over year, totaling almost $15 billion in revenue in Q2 2017, according to Synergy Research. Collaboration was the highest growth segment. Microsoft is the clear leader in overall enterprise SaaS revenues, having overtaken Salesforce a year ago. Microsoft's acquisition last year of LinkedIn gave its SaaS operations a significant boost. [More...]

August 31, 2017
mobile-apps
Mobile app use has become a powerful habit among U.S. consumers, based on new research findings. An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are reluctant to try new apps. A large percentage of mobile app users' time is spent on apps like Facebook, Snapchat, Twitter or Instagram. [More...]

August 31, 2017
retail-customer-experience
Brick-and-mortar retailers have been finding it difficult to offer pricing that's competitive with e-commerce sites, which have the advantage of massive scope and scale, according to a report Frost & Sullivan's Stratecast service released Wednesday. E-commerce will account for nearly 18 percent of the total retail market by 2025, the report projects. [More...]

August 30, 2017
apple-accenture-ios-enterprise
Apple and Accenture on Tuesday announced a new partnership to develop iOS tools and services to help enterprises connect with their customers through iPads and iPhones. Accenture will create a dedicated iOS practice within Accenture Digital Studios, staffed by a range of visual and experience designers, programmers, data scientists and architects, as well as hardware and software designers. [More...]

August 29, 2017
cyberthieves
A relatively new form of cybercrime recently has been plaguing American consumers. Thieves have been hijacking mobile phone account numbers and then transferring services to a different device. Further, hackers have begun using mobile numbers to raid digital wallets and similar accounts. This type of theft has been successful even against the most sophisticated of consumers. [More...]

August 30, 2017
omnichannel
Omnichannel support and communications are becoming essential for brands, as consumers' increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies when and how they want. However, brands lack the necessary expertise and infrastructure, and are turning to mobile network operators, or MNOs, to acquire omnichannel capabilities. [More...]

INSIGHTS
Ten Billion
August 29, 2017
Salesforce announced the partial attainment of one of its long-range goals in its Q2 earnings announcement last week: It eclipsed its goal of a $10 billion run rate. This will be followed by similar announcements over the next year -- first $10 billion year, etc. -- and why not? The company should celebrate. Second quarter revenue hit $2.56 billion, a 26 percent increase year over year. [More...]

August 28, 2017
amazon-whole-foods
Amazon kicked off the completion of its acquisition of Whole Foods Market with steep price cuts on some products. Among those now available at lower prices are Whole Trade bananas, organic avocados, organic large brown eggs, responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85 percent lean ground beef, and organic Gala and Fuji apples. [More...]

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