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November 25, 2014
Amazon on Tuesday began rolling out Amazon Local Services, which lets customers purchase professional assistance for setup, installation and repair work. Service providers will be covered by Amazon's guarantee. They will be licensed and insured, and they will have to pass a background check. The idea initially is to tie Amazon purchases to recommended service providers. For example, if a consumer were to buy an air conditioner from Amazon, the company would offer a list of firms that would install it. [More...]

November 25, 2014
Salesforce.com on Monday launched App Hub, an upgrade to its Desk.com customer service platform. App Hub features more than 50 apps for a wide range of functions including e-commerce, email marketing, telephony and text messaging. Partner apps available with Desk.com include Harvest, JIRA, MailChimp, Olark, Shopify, Twilio, Five9, NewVoiceMedia, OneReach, RingCentral and TalkDesk. [More...]

November 25, 2014
Bidding for wireless spectrum in the United States Federal Communications Commission's latest auction has gone through the roof, raising more than $36 billion as of Tuesday morning. A total of 70 qualified bidders are seeking 1,614 licenses in the 1695-1710 Mhz, 1755-1780 Mhz and 2155-2180 MHz bands. The auction almost certainly will raise even more money over the next few weeks. [More...]

November 24, 2014
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BMW may get some help with battery life, while Tesla may get some pointers on lightweight materials if the two companies should graduate from the talk stage and actually develop a partnership. "It isn't surprising that Tesla is talking to BMW. It would also be surprising if these companies weren't talking," said Justin Cupler, editor in chief of TopSpeed.com. [More...]

November 24, 2014
Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To pull it off, Evian coordinated its social listening efforts and its marketing strategy -- a valuable combination for brands that want to make use of what they hear online. [More...]

November 24, 2014
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Consumers who downloaded and installed "free" apps, only to find that their functionality would be severely limited unless they made in-app purchases, no longer will be led down the garden path at Apple's App Stores. The "F" word has been replaced by "Get" -- perhaps a touch inelegant, but closer to the truth. The EU pressured Apple and Google to make in-app purchases more obvious to consumers. [More...]

November 24, 2014
Amazon reportedly plans to introduce a new ad-supported streaming video service early next year. The new service will be separate from Amazon's Prime membership offering, which already includes a video-streaming component. That Amazon already has a presence in the streaming video market is almost beside the point. The growth projections for this type of service are very high. [More...]

November 21, 2014
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Nintendo is bringing back its most beloved characters in Super Smash Bros., and this time they have a life outside their two-dimensional video game world. The company has unveiled a collection of figurines -- Amiibos -- that have special interactive game-play abilities. For those who may have fond memories but little interest in playing the game, they make great collectibles. [More...]

November 21, 2014
CRM has been around for a long time now -- more than 25 years. Amazingly, many businesses, including large businesses with revenue in excess of US$100 million, still operate without it. That's amazing, because to many business leaders, CRM has become table stakes when it comes to creating a software infrastructure. Within CRM, many of the features have become table stakes, too. [More...]

November 21, 2014
Google on Friday unveiled Contributor, an experimental service that lets users make a donation to support the websites they visit instead of viewing ads. Currently available only by invitation, Contributor begins by asking users to set a monthly contribution amount between $1 and $3. Then, when they visit a participating website, part of their contribution goes to the creators of that site. [More...]

November 21, 2014
Mozilla on Wednesday announced that Yahoo would replace Google as its global default search option, in a move that has set the tech media abuzz. Pointing out that Google has been the Firefox global search default since 2004, Mozilla painted the move as seizing the opportunity to review its competitive strategy and explore its options when the agreement came up for renewal this year. [More...]

November 21, 2014
More and more marketers are eager to engage with consumers on the devices they use for just about everything these days -- from connecting with friends and colleagues to consuming and creating content, playing games and, of course, shopping. But are the billions of dollars now being invested in mobile advertising paying off? Brands need to understand which marketing approaches work best. [More...]

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