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ECommerceTimes.com
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August 26, 2014
Clickbaiting may soon come to an end on Facebook, which has launched an effort to eradicate it. Posts with clickbait headlines get higher placement in News Feeds -- but 80 percent of the time, users prefer headlines that help them decide whether they want to read a full article before having to click through, a Facebook survey indicated. "Over time, stories with clickbait headlines can drown out content from friends and pages that people really care about," wrote Facebook Research Scientist Khalid El-Arini and Product Specialist Joyce Tang. [More...]

INSIGHTS
Evolving CRM
August 26, 2014
The CRM Evolution conference held last week in New York was interesting for multiple reasons. Most importantly, perhaps, is the perception that the market is moving into a higher gear, slipping past the restraints of a recession that would not quit. Good things are in store for the industry, I think, as buyers step up their games and vendors unleash a passel of new solutions. [More...]

August 26, 2014
Amazon appears to be readying an advertising platform to compete with Google's AdWords. It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe. [More...]

August 26, 2014
China is developing a homegrown operating system that could be ready as soon as October as part of an effort to wean itself from Western-made software, according to a Sunday report from the government news agency. The new operating system first will appear on desktop devices and then be extended to smartphones and other mobile devices in three to five years. [More...]

August 25, 2014
twitch
Amazon has yanked Twitch right from under Google's nose, as competition between the two intensifies. "In one fell swoop," Amazon may have obtained the online content cornerstone to make its streaming front of mind to "the most lucrative demographic on the Internet," said attorney Holt Foster. "This is an extremely dedicated fan base, a majority of whom spend more than 10 hours a day online." [More...]

August 25, 2014
Qvidian has updated its Sales Playbooks & Analytics platform with features that help reps do a better job of gleaning pertinent information from the buyer in the initial sales approach. It then incorporates that information into the CRM system. Other enhancements are aimed at helping sales reps respond to buyers' questions on the fly by serving up relevant information during the back and forth. [More...]

August 25, 2014
Can an automated Google feature that ostensibly helps users with a search be a basis for libel? Courts in Germany, Italy and Hong Kong have had to field that question. Google's position is that there is no human intervention, and that its algorithm is based merely on what others have searched for, or strings of words in indexed pages. Autocomplete predictions are just possible search terms. [More...]

August 25, 2014
Twitter has reported success with its BotMaker spam-prevention system. Because Twitter operates in real time, BotMaker is designed to work fast to eliminate spammers. Its main goals are to bar spam accounts from being created, to reduce the time they spend on Twitter if they do show up, and to reduce Twitter's reaction time in responding to spammer workarounds that bypass its protection systems. [More...]

August 22, 2014
on-soundcloud
Many SoundCloud users are dismayed by the thought of ads littering the site, but others are more willing to embrace the business reality of providing a free Web service. There's also the prospect of opening a channel of revenue for indie artists through the program, although it appears that at least initially, the ads will run mainly with licensed content from the likes of Sony and BMG. [More...]

August 22, 2014
Salesforce.com CEO Marc Benioff was sanguine about his company's prospects, despite the loss it posted for the second quarter. Investors were pleased that it was less than expected, and that Salesforce was able to raise its revenue guidance once again. "We have now raised our fiscal 2015 revenue guidance by $170 million since we first initiated guidance last year," Benioff crowed. [More...]

August 21, 2014
A conflict between Google's push to make the Web more secure and its Trusted Store program may be costing at least one business money. Pegasus Auto Racing Supplies, which encrypts all the pages on its website, reportedly has had its application for Google's Trusted Stores program turned down. Think of the badge as the equivalent of the Good Housekeeping Seal. [More...]

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