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February 13, 2016
Time on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant's first-party data and targeting technology to bring value to clients of both platforms, Time said. "We're going to be able to deliver both data-driven capabilities and premier content in a single platform now and will stand apart from those that deliver one or the other," Time spokesperson Jill Davison said. [More...]

February 12, 2016
google-search-right-to-be-forgotten
Google is expanding the right of Europeans to be forgotten on the Internet to domains outside their countries, according to reports Thursday. Searches made from European IP addresses for people whom Google has granted a right to be forgotten will turn up zero links, regardless of which version of Google is used. Previously, links from such searches were blocked only from European versions. [More...]

February 12, 2016
nist-federal-government-framework-cybersecurity
The U.S. government is under pressure to improve cybersecurity and is meeting that challenge with a commitment to enhance spending for protecting IT systems. The Obama administration projected the budget for cybersecurity spending in fiscal 2016 would be about $14 billion -- an increase of $1.4 billion from 2015. That represents strong support to safeguard operations and protect personal data. [More...]

February 12, 2016
Pegasystems has launched Pega Field Service, an application designed expressly to streamline and automate critical components of field service operations. The software's key components are a customer service dashboard and a mobile application that enables organizations to centralize distributed field service work. Pega Field Service keeps track of all aspects of the field service process. [More...]

February 11, 2016
The Internal Revenue Service on Tuesday said it recently discovered and halted an automated bot attack on its electronic filing PIN application website. Identity thieves used malware in an attempt to generate E-file PINs for 464,000 Social Security numbers stolen from another source, the IRS said. The hackers succeeded in accessing an E-file PIN for 101,000 of those numbers. [More...]

February 11, 2016
Verizon CEO Lowell McAdams last week confirmed that his company was exploring an acquisition of some of Yahoo's assets, which would be placed under the corporate umbrella of Verizon's AOL unit. McAdams discussed Verizon's interest in an interview with Mad Money host Jim Cramer. Giving AOL CEO Tim Armstrong control of some of Yahoo's assets would be good for investors. [More...]

February 11, 2016
cmo-council-marketing-personalization-customer-experience
Marketers this year will ramp up their efforts at personalization, getting a 360-degree view of customers and improving the customer experience, and they will leverage multiple strategies, tools and solutions to do so, a study released Tuesday by the CMO Council found. Deploying digital analytics and life cycle management tools will take the lead, followed by personalization platforms. [More...]

February 10, 2016
Twitter on Wednesday gave users the option of using a new algorithmically organized feed that would deliver more relevant messages -- not necessarily the newest -- first. The new approach to disseminating tweets was spearheaded by Twitter's CEO Jack Dorsey, who is under pressure because of the company's lack of growth. Compared to other social media sites, like Facebook, Twitter is lagging behind. [More...]

February 10, 2016
The Pirate Bay may be vying to become the world's largest streaming site. It recently began testing a plug-in that turns browsers into torrent-streaming clients. Having returned from its latest exile, The Pirate Bay now is using the Torrents Time plugin to deliver an illegal answer to Netflix. Users can access a wealth of movies and TV shows without paying a cent to the copyright holders. [More...]

February 10, 2016
marketing-strategy
It has been fun watching the rapid improvement of the marketing function over the last decade. The advance was in no small part due to the advances in marketing automation, and the marketing revolution is not over by a long shot. However, I think we're bumping up against a ceiling, and the improvements we can expect that make marketing faster will plateau. [More...]

February 9, 2016
amazon-echo-uber
Amazon last week added Uber calling, Spotify listening and Domino's pizza ordering to its growing list of functions available to Echo's voice-activated speakers and Alexa software. Users need only to ask Alexa to call an Uber or an UberX, which is one of the various levels of the Uber private car service, to get a ride. New Uber users can get $15 off their first ride by using the 15Alexa discount code. [More...]

February 9, 2016
internet-of-things-software-vendors
More than half of major new business processes and systems will incorporate some element of the Internet of Things by 2020, according to Gartner. That means that every piece of software that supports those business processes and systems must be redesigned to accommodate the requirements of the IoT market. Nearly every major independent software vendor is making moves to respond to the challenge. [More...]

February 8, 2016
LinkedIn last week lost about $11 billion in market valuation after it provided a 2016 revenue forecast that fell short of analysts' expectations. The company's stock fell by as much as 44 percent Friday afternoon, with shares hitting a three-year-low of $108. LinkedIn generated $862 million in revenue in its fourth quarter of 2015, a 34 percent gain year over year. [More...]

February 8, 2016
The U.S. government was shaken last year when the Office of Personnel Management disclosed that employment records affecting 21.5 million people had been breached. The Obama administration initiated several comprehensive actions designed to shore up federal data protection. A parallel initiative revealed that federal agencies still have a long way to go to strengthen cybersecurity performance. [More...]

February 6, 2016
Google this week reportedly pulled one mobile ad blocker from the Google Play store and prevented another from being updated. The moves come on the heels of Samsung's announcement this week that it was opening up its mobile Web browser to ad blockers. AdBlock Fast, which was one of the first blockers to take advantage of Samsung's largesse, was tossed from Google Play. [More...]

February 6, 2016
Intel this week released a new report showing some major improvements and continued challenges in its effort to achieve workforce diversity, and challenged rival companies to show their cards. The report comes a year after Intel CEO Brian Krzanich pledged to make improvements amid a sea of criticism about the industry's domination by young white males. [More...]

February 5, 2016
Facebook celebrated its 12th birthday on Thursday by congratulating its users on how far they've carried the social network. The company earlier this week held a more intimate celebration of its anniversary at its main campus in Menlo Park, California. That event included 18 members of the Facebook community, who traveled from places as disparate as Saudi Arabia and Louisiana. [More...]

February 5, 2016
Nearly every generation sees the birth of what, for it, will define modern life going forward. As uncertain as the twenty-teens have been, in retrospect economists may point to this decade as being as important as the tipping points of the 1870s and 1920s. If so, there may be no better event to symbolize the beginning of the era than the Salesforce fiscal-year kick-off this week. [More...]

February 4, 2016
uber-rebranding
Uber on Tuesday unveiled a new logo, the culmination of a two-year effort to develop a rebranding strategy. The new logo will be depicted in the Uber app in colors localized to each of the 65 countries where the company has a presence. For example, it's pink in Mexico, red in India, gold in China and oak in Ireland. The colors and patterns are meant to bring out Uber's human side. [More...]

February 4, 2016
Microsoft on Wednesday announced an agreement to acquire SwiftKey, whose software keyboard and SDK are used on more than 300 million Android and iOS devices. SwiftKey's technology aligns with Microsoft's vision for more personal computing experiences "and directly supports our ambition to reinvent productivity by leveraging the intelligent cloud," said Microsoft's Harry Shum. [More...]

February 4, 2016
Alternative energy has become a real growth engine during the last several years. It seems to bounce up and down, depending on the leadership in the White House. President Obama is a supporter, so growth has been relatively strong in recent years. The big question is, what will happen under a new president? That is a question every investor and industry worker is asking. [More...]

February 3, 2016
Nintendo is looking into virtual reality, 20 years after its failed Virtual Boy console, suggest reports that surfaced Tuesday. Nintendo President Tatsumi Kimishima reportedly described VR as "interesting technology" during an earnings call to discuss the company's Q3 financial report. With VR finally poised to break into the mainstream, it could find a way forward by returning down an old path. [More...]

February 3, 2016
Google's new parent, Alphabet, sent a tingle up the spine of investors on Monday after reporting fourth quarter earnings that exceeded expectations. The good news sent its share price skyward, resulting in a market valuation that surpassed Apple, which for years has been the most-favored technology firm on Wall Street. Alphabet reported adjusted earnings of $8.67 per share. [More...]

February 3, 2016
IBM on Monday announced new capabilities for its Connections business social network platform. The functions will let users customize communities by role or function, manage files with personal subfolders, and remain productive on the go with polls and surveys for mobile devices. Admins get enhanced controls so they can secure apps with application-level passwords. [More...]

February 2, 2016
windows-10-gains-on-7
Windows 10 last month had more user share than Windows XP and Windows 8, according to data released by NetMarketShare. It held 11.85 percent of the global OS market, though Windows 7 was still No. 1 with 52.47 percent. Though adoption has slowed, the NetMarketShare numbers helped validate Microsoft's claim last month that Windows 10 was active on 200 million devices. [More...]

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