Customer churn is costing mid-market companies an average of $5.5 million per year. Retailers need to avoid the expensive mistakes that result in such disastrous churn. This presents a clamorous alarm to marketers. One solution to this costly predicament is to get sales teams to work effectively, and consistently, in CRM platforms...
SugarCRM last month announced its acquisition of AI-as-a-Service provider Node. This marks the fourth acquisition by SugarCRM since the company's investment by Accel-KKR in August 2018. CRM Buyer discussed the current state of CRM platforms with SugarCRM CEO Craig Charlton, and how artificial intell...
The hoopla over vertical market or industry CRM might be eclipsing a similar move that does the same kind of thing but with less fanfare. In the end, we might be discussing two iterations and just a difference of degree. The proliferation of CRM development platforms by companies like Microsoft, Ora...
For the last 20 years, CRM has occupied a preeminent niche in enterprise software. It has been the hip, up-and-coming solution in the front office, brimming with innovation and new approaches to some difficult problems that go back a long way. CRM applied basic database technology to a business' cha...
SugarCRM has agreed to acquisition by Accel-KKR, a leading technology-focused private equity firm. Although the announcement calls the deal "a significant investment," what typically happens when private equity moves in is that venture capital moves out. Private equity likes to own everything and th...
Accent Technologies has announced the release of its new CRM Supercharger application, which guides selling and sales performance by applying intelligent data analytics to sales and buyer engagement data. Like all of Accent's products, the Supercharger application is based on the Software as a Servi...
After years of chipping away at the cloud computing market, IBM on Wednesday announced that it has teamed up with AT&T to offer secure cloud computing as a service. The two companies will combine IBM's SmartCloud Enterprise+ with AT&T's virtual private networking service to Fortune 1,000 com...
You'd think that Microsoft was all but dead, judging by some of the industry scuttlebutt. Microsoft's tactical and strategic technology and business missteps are well publicized and dissected ad infinitum. Less well documented are Microsoft's strengths -- from both a consumer and enterprise perspect...
There's a rumor that honor exists among thieves, but outside of Robin Hood, no one considers them a bunch of do-gooders. Yet there may be a bright side to their shadowy work, at least in terms of enterprise software. Why has Microsoft, a company known to be almost brutal in its license-protection pr...
Cloud computing is a hot tech growth category that shows no signs of cooling. These are still early days, though, and companies that are experimenting with this computing model are doing so in a piecemeal fashion, or on a case-by-case basis. The result, for some firms, is a mishmash of IT functiona...
Accessibility of service
Convenience in any situation
Cost-effectiveness
Eco-friendliness
No need for parking
Safe ride when having too much fun
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