Consumers have a strong appetite for gift cards and gifting alcohol. But until now they could not do both with a branded gift card. The market had none. Beverage alcohol e-commerce platform company Thirstie on Nov. 23 announced the first-ever alcohol branded gift cards with major liquor brands...
Customer loyalty has increased drastically in the last five years, though it has not reached boom status for many brands. Winning repeat business is increasingly difficult, especially with the economic uncertainty brought on by COVID-19. New studies reveal how solidly personalization in marketing dr...
A new collaboration between Dell and Google has produced the world's first enterprise-class Chromebook. The companies have announced their partnership to bring new capabilities and services to Dell's Unified Workspace strategy. Google launched its Chrome Enterprise capabilities in 2017 to put critic...
Apple, Google and Microsoft are three very powerful companies. Two of them had big events last week -- Google I/O and Microsoft Build. What I found interesting was that both Google and Microsoft largely were on the same page about focusing on the customer. Both Google and Microsoft have been making ...
I spent a good deal of my educational and early career as an analyst doing research at scale. In fact, the way I got into the executive resources program at IBM was through one of the largest research projects my division had ever undertaken. A recurring issue with those who attempt to address the ...
As e-commerce has gained serious momentum over the past 10 years, there have been dire predictions about the impending death of brick-and-mortar retail. The narrative has been framed largely as "technology is killing retail," but the reality is not quite so simple. While technology undoubtedly has t...
Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storyte...
Looking back at 2018, there's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's...
In the last decade or so, the inability or unwillingness to adapt has caused many businesses to succumb to a newer, more innovative company, or one that has re-thought how to do business in the digital age. For example, people who can remember browsing the aisles of Borders likely understand the iro...
The voice shopping market in the United States will rise from its current $2 billion valuation to $40 billion by 2022, according to a survey by OC&C Strategy Consultants. The trend is being driven by a surge in the number of homes using smart speakers, from the current 13 percent to 55 percent b...
One fundamental element of building a brand relationship with customers is consistency. Widely franchised companies like Starbucks compromise consistency, however. They employ several different business models instead of sticking to one. This approach confuses customers and hurts the master brand, s...
What accounts for the amazing success of Apple and Starbucks? They both connect with users on an emotional level. This "secret" is evident to anyone who looks closely, and you can apply it to succeed with your own company and improve your own life. Apple was a struggling computer maker until the 199...
"The customer journey is the journey that e-commerce customers go on when they come to a site, and hopefully it ends with buying a product," said Chemi Katz, CEO of Namogoo. "Hijacking interferes with the customer's journey. It can be a pop-up that the company didn't put there, or something that wil...
Why is it that in-flight WiFi is almost always problematic? Every time I take a commercial flight, I sign up for the GoGo WiFi service -- and every time I am disappointed by something. My experience last week flying on Delta was no exception. After takeoff, I struggled to connect my iPhone. After sp...
Alphabet
Amazon
Apple
Meta Platforms
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Digital Health Care Flourishing Despite Legal, Logistical Hurdles
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