There were 4,521,480,071 Internet users as of Dec. 1, 2019. A month later it was closer to 5 billion users. A decade ago there were fewer than a billion social network users. That's worldwide. That user growth has been a leading indicator of the rise of alternative social networking platforms. Marketers -- and consumers -- are always on the lookout for the newest thing with which to engage. For consumers, it's social outreach and sharing. For marketers it's commerce and sharing...
CRM is an industry that's been full of turning points, and I think it is at another. There have been many smaller turns, like the additions of analytics, social media and process flows. However, to get a sense of this point in time, I think you have to go all the way back to the turn of the century ...
The augmented reality space continues to evolve. Device makers such as Bosch, Panasonic, Huawei and Pico are introducing significantly smaller and more powerful smart glasses and AR headsets, such as those demonstrated last month at CES 2020, one of the country's largest consumer technology conferen...
It's hard to say with any specificity where the CRM market will move this year, but I'm a pundit so let me try anyway. After more than two decades, CRM has landed in the business landscape and spread out in impressive ways. When CRM emerged in the late 1990s social media didn't exist, and the idea o...
Every successful, long-term business has a common denominator in training as it relates to online sales customer contacts. Notice I said "long-term." A great product or unique marketing effort can fall short when a customer contacts an employee who is ill-equipped to respond. Some 72 percent of onl...
The CCPA -- widely considered to be the toughest law in the U.S. regulating the collection, storage and use of personal information -- went into effect on Jan. 1. Rather than preparing for it, however, many businesses have taken a wait-and-see approach. This could be a serious mistake. The new law i...
In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their marketing plan with a strategic mindset. Marketing automation not only provides important opportunities for interaction with the customer, but also saves time
Consumers are on social media constantly, scrolling through posts from both friends and brands. Many have begun clicking on some of those brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even...
No matter how good a product or service is, the e-commerce Web and mobile design surrounding it will play a key role in maintaining engagement and ensuring consumers complete their shopping journey. Even the slightest friction, such as poor load speeds, can drive users away from a site, resulting in...
PR companies long have been known for reshaping perceptions to favor their clients. Some now engage in "black PR" -- the calculated spread of disinformation and misinformation online. For example, entrepreneur Peng Kuan Chin's "Content Farm Automatic Collection System" harvests online articles and p...
Facebook has promised to remove certain "misleading manipulated media": videos edited or synthesized in ways not apparent to an average person, which likely would mislead viewers to believe that video subjects said words they did not say; products of artificial intelligence or machine learning that ...
"Digital transformation" is not a new term or concept. While it has taken on multiple definitions, one thing is for sure: Companies view it as a top priority, so much so that enterprises are projected to spend in excess of $2 trillion through 2019, according to IDC. This insurgence of digital transf...
The California Consumer Protection Act goes into effect in 2020, and other state and federal laws are on the horizon -- but is it possible that these state laws will really provide us privacy?
Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods -- such as billboards and television advertisements -- and they...
For the last 15 years I've written year end articles on where we've been and where we're going in CRM and more broadly in tech. This year, as I went through the pieces I wrote, it struck me that the major topics that were important in 2019 would be equally important in 2020. In my mind there are sev...
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I can't tell when apps use AI
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