More than 10,000 students depend on Jill Cherveny-Keough for trustworthy computing systems. As director of academic computing at the New York Institute of Technology (NYIT), Cherveny-Keough must ensure that dozens of computing centers across the college's campuses run without a hitch. Fall is an esp...
Financial services companies might be unwitting contributors to the nation's identity theft problem, according to a report from Forrester Research in Cambridge, Massachusetts. The Federal Trade Commission (FTC) estimates that identity theft costs American businesses US$50 billion to $60 billion a ye...
Viruses delivered by e-mail, phishing attacks and spam are becoming as much a part of using computers as accidents, tolls and bumper-to-bumper delays on the freeway are in commuting to work each day. Both situations cause frustration, steal productivity and cost money. Phishing scams trick e-mail re...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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Why Quality E-Gifts Are Smart Business Decisions
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