Bot activity at websites is skewing marketing analytics and costing businesses millions annually, according to a study by bot detection and mitigation firm Netacea. The company maintained in its report that the skewed analytics problem is as costly to businesses as click fraud, which costs businesses US$42 billion annually...
Product returns are an unavoidable part of running an e-commerce business. They can't be eliminated, so offering the option to return items can be a vital part of a business's strategy. As the adage goes: "If you have too few returns, you're not selling enough." Still, most e-commerce businesses wou...
Concerns over supply chain snags, delivery delays and a yearning for a return to normal are influencing consumer shopping habits this holiday season. "The biggest change this year is that shopping has started earlier than in the past," observed Dave Sekera, chief U.S. market strategist with Mornings...
Consumers have a strong appetite for gift cards and gifting alcohol. But until now they could not do both with a branded gift card. The market had none. Beverage alcohol e-commerce platform company Thirstie on Nov. 23 announced the first-ever alcohol branded gift cards with major liquor brands
Technical and logistical problems stretching across multiple industries gives both shoppers and retailers reason to double efforts to avoid being hacked this year. Two factors top the list: runaway inflation and increased cyberattacks
Heyday does more than acquire brands. Its partnership model enables entrepreneurs to grow their businesses inside of Heyday and share in its equity. This approach gives sellers an edge by architecting supply chains to be agile and work with Fulfillment by Amazon, as well as investing in data capabil...
Closing physical storefronts in favor of internet-based direct-to-consumer selling options is not necessarily the best approach for typical store owners, according to Mark Delaney, retail industry consultant at Zebra Technologies. The E-Commerce Times heard more from Delaney in a wide-ranging conver...
During Facebook's most recent earnings call, Sheryl Sandberg, chief operating officer of Meta Platforms, which operates Facebook, acknowledged that Apple's actions had created some "headwinds" for the social network which, by some estimates, depends on targeted advertising for 98 percent of its reve...
Supply chain chaos has sellers and shoppers on edge, with no relief in sight anytime soon. To better understand how marketers should navigate this unusual holiday shopping season, we spoke with a variety of experts to get tips on what makes for successful holiday e-commerce marketing -- and why plan...
Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference this week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the resul...
A new fraud ring called Proxy Phantom is using sophisticated credential stuffing attack methods to take over customer accounts for U.S.-based e-commerce merchants. The latest research from digital trust and safety firm Sift demonstrates fraudsters' relentless innovation and reinforces retailers' nee...
For years, affiliate marketers, social media companies, online marketplace platforms, and search engines alike have enjoyed the seemingly ubiquitous tax-free landscape from their digital activities afforded to them by the United States' Internet Tax Freedom Act of 1998. However, that could all be ch...
Shopper discontent with online retail sites is localizing to two major concerns. Spoiler alert: customer experience per se is not in this ranking. It is the need for caution that prominently leads shoppers to abandon their shopping carts. Results of a recent survey of more than 1,100 respondents con...
Walmart and Netflix are teaming up to sell merchandise pegged to the streaming media provider's content. "The Netflix Hub brings together some of its most popular shows in its first digital storefront with a national retailer," Walmart EVP Jeff Evans wrote in a news release Monday. The new partnersh...
New research suggests that retailers may not be fully prepared to handle the expected increase in online shopping and risk considerable shopper bounce to their competitors. Nearly three-quarters of respondents to a survey of 1,500 consumers said their reason for "bouncing" off an e-commerce site res...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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The Container Store Enlists Vibes for Smart Mobile BTS Marketing
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Subscription Sales Spur Superior Selling
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