Retailers in the U.S. are convinced that CRM is one of the most important aspects of their business. However, the sector in general has failed to utilize the full potential of these programs, and the industry will be striving to elevate its CRM game in the future. That's good news not only for custo...
CRM has lagged in the health insurance industry, but a major transformation is imminent. "There's been a reluctance to make comprehensive investments in technology compared with other sectors," said Gartner analyst Joanne Galimi. "Generally, the firms in the sector have been very tactical, only inve...
According to a February JupiterResearch survey, 59 percent of small businesses that generate between US$100,000 and $5 million in annual revenue and 74 percent of those making in excess of $5 million are heavy users of mobile phones. Whether they work on their own or have 100 employees, more than ha...
Technology Solutions Company (TSC), a consulting company delivering business benefits through the application of information technology, and ZAMBA Solutions, a customer relationship management (CRM) services company, today announced that they have reached a deal for TSC to acquire ZAMBA. Under the t...
As businesses have focused more on efficiency and cost savings -- and less on big-budget purchases -- as cornerstones of IT strategy, they have begun considering on-demand CRM services far more seriously than ever before. Amid this shift, another trend is surfacing. While many companies seem all too...
In January 2003, 52 percent of respondents to an Aberdeen Group survey said they would consider using on-demand CRM services. By June 2003, the proportion of respondents who said they would consider such services had jumped to 85 percent. Why the sudden infatuation with hosted CRM? One reason, Aberd...
At first glance, the dynamics operating today in the CRM industry -- flat sales, tight budgets, vendors cannibalizing each other's market share -- seem to create a CIO's dream scenario. Never before have sellers been so sensitive to buyers' demands and needs for product development. Whether that res...
E.piphany is set to announce that it will offer the BEA WebLogic Server as an integrated option for the E.piphany E.6 CRM suite. "It is part of our ongoing commitment to the J2EE standard," Phil Fernandez, executive vice president of products, told CRM Buyer. In practical terms, the alliance will pr...
Outsourcing IT services -- or, for that matter, any business function, such as billing, procurement, human resources or research and development -- has become the cost-control method of choice for many companies as they grapple with tight budgets and flatlining revenues. There is a certain logic to ...
NetCustomer.com received airplay Monday, when Internet radio broadcaster NetRadio announced it has selected the Fremont, California-based company's CRM services
San Diego, California-based eAssist said Wednesday that it received $35 million from venture capital firms as it gears up to deliver its full suite of CRM products. eAssist offers a subscription-based package of CRM services
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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