Enterprise is far from the days when it was enough simply to have a Web presence. More and more sophisticated consumers are shopping for services based not only on what a company offers, but what it offers online and how easy it is to negotiate. A recent study by Keynote Systems, which offers e-bus...
The health care industry might be next in line for the type of mega-merger that has already rocked the retail and wireless communications sectors, with Johnson & Johnson reportedly mulling a takeover of Guidant in a deal that could be worth more than US$24 billion. Published reports said that J&...
A little more than a week ago, JPMorgan Chase withdrew from a seven-year, $5 billion Internet technology outsourcing agreement it inked in 2002 with IBM. It decided to pull IT inside. But this decision represents an anomaly in the outsourcing industry. All news reports verify the accomplishment of a...
First Chicago (now Bank One) initiated the trend of charging for face time with a teller in order to encourage the more cost-efficient use of ATMs. Competitors hastily followed suit. In December 2002, however, the bank dropped this controversial practice, concerned that self-service banking channels...
As the U.S. economy continues to traverse shaky ground, companies are asking more of their IT departments. The root of the problem is that many companies, large and small, have pressing IT needs that are not about to disappear -- but they also have far less capital than they once did. The question i...
Credit cards remain the predominant mode of payment in e-commerce, but other online transaction methods have entered the market in recent years. According to experts, mediated payment services are particularly successful when used at online auction sites, and the clear winner in serving this mark...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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