A recent study found that businesses across North America are led well and staffed with people who are engaged in what they're doing. But technology is barely adequate -- and because of this, managers should devote their attention to improving systems whenever they think about how to improve overall company performance...
Ask any box office expert to name the holy trinity of movie attendance and they'll tell you: big screen, big sound and immediacy -- getting to see a movie when it's released. With improving home entertainment systems rapidly undermining the first two tenets of attendance, how long will it be before ...
A new study by a researcher at Cornell University indicates people are more likely to be truthful in e-mail communications than in other media or even in face-to-face conversations. The report, to be unveiled in detail at a human-computer interface conference in Vienna, Austria, this spring, is beli...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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