CRM Report: Sedona Adds CRM Banking Customer

Sedona Corporation (Nasdaq: SDNA) announced Friday that it has signed a contract to provide CRM software to Central Bancompany, a $4.5 billion Missouri-based bank holding company.

Under the terms of the contract, Central Bancompany will utilize the customer information management system that the Limerick, Pennsylvania-based Sedona acquired when it bought Acxiom Corporation earlier this month.

The new system will leverage its customer relationships and data to create a new dimension for sales, marketing and customer service units, Bancompany said. Sedona said the system is tailored especially for small to medium-sized financial institutions.

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