CRM Report: MGM Grand Selects Epsilon

Database and Internet marketing provider Epsilon said Thursday that it has been chosen by MGM Grand, the famous Las Vegas hotel, to assist the hotel’s CRM efforts. The Burlington, Massachusetts-based company will help sift through data and craft Internet marketing for the hotel.

With 5,034-rooms, the MGM Grand is one of the world’s largest hotels. It features casinos, a $100 million conference center and more entertainment than most small cities have to offer.

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