Hitachi Data Systems, a subsidiary of the $65 billion global electronics company Hitachi, Ltd., and Where2Net announced today that they have formed a strategic alliance to deliver CRM solutions to retailers.
Under the terms of the agreement, Hitachi will provide desktop PCs for Where2Net’s ASP offerings, which is designed to integrate Web, store and catalog sales channels to deliver targeted messages, process transactions, automate customer service and obtain buyer feedback.
The San, Mateo, California-based Where2Net currently employs its Touch and Mortar solution in select PETCO stores. The system is designed to drive traffic to Petopia.com, the pet care company’s online strategic partner.
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