Marketing and business communications company R.R. Donnelley & Sons has released a study which reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped and underestimated by marketers. The research uncovers significant differences between marketer assumptions and what consumers actually say influences their brand awareness and purchase decisions...
Over the last year, ethical hackers have prevented more than US$27 billion in cybercrime, according to a report by a leading bug bounty platform. In its annual Inside the Mind of a Hacker report, Bugcrowd maintained that ethical hackers working on its platform were able to prevent those cybercrime l...
Writing about technology over the years I've produced many guides on how to do cool stuff with your computer. However, without the right foundation, even the most thorough guide can leave room for pesky variables to creep in. This made me realize how important it is to establish what firm footing fo...
Heyday does more than acquire brands. Its partnership model enables entrepreneurs to grow their businesses inside of Heyday and share in its equity. This approach gives sellers an edge by architecting supply chains to be agile and work with Fulfillment by Amazon, as well as investing in data capabil...
Holiday shoppers can expect to see a lot of out-of-stock warnings online this year, but that won't discourage them for opening their wallets to buy gifts for loved ones. According to retail sales watchers, consumers have launched their holiday shopping earlier than ever, spending US$72.4 billion onl...
Entrepreneurs might well be the latest heroes in cyberwarfare. Despite increasing odds of malicious attacks, SMB owners are forging ahead with a newfound sense of security. Untangle's fourth annual SMB IT Security Report shows that SMBs have adapted to a changing work environment, addressed an influ...
Privacy spending has increased significantly over 2020, with the average privacy spend amounting to $873,000 and the median budget $330,000
Sales managers and their managers have had to make peace with the reality that they might not be able to get reps to use technology. But methodology alone or with technology is a more-or-less lost cause. Fortunately, the technology has improved consistently over the last two decades. Even more fortu...
Microsoft on Oct. 29 once again surpassed Apple to take the top spot as the most valuable publicly traded company in the world. This week let's talk about why Microsoft is so well balanced and deserving of the top honors. Then we'll close with the product of the week, the AMD Radeon RX 6600 graphics...
Closing physical storefronts in favor of internet-based direct-to-consumer selling options is not necessarily the best approach for typical store owners, according to Mark Delaney, retail industry consultant at Zebra Technologies. The E-Commerce Times heard more from Delaney in a wide-ranging conver...
What draws the consumer to a D2C brand over traditional businesses? Two words: customer closeness. That is, the ability for organizations to feel directly connected to the users of their products or services -- understanding their motivations, lifestyles, opinions, and attitudes. Let's first explore...
During Facebook's most recent earnings call, Sheryl Sandberg, chief operating officer of Meta Platforms, which operates Facebook, acknowledged that Apple's actions had created some "headwinds" for the social network which, by some estimates, depends on targeted advertising for 98 percent of its reve...
Social media giant Facebook has a new name -- Meta. "From now on, we're going to be the metaverse first, not Facebook first," CEO Mark Zuckerberg said at the company's Connect 2021 conference when announcing the corporate name change. The new name reflects his view for the company's vision of the me...
Misconceptions and poor inventory are confusing potential electric vehicle buyers. Education and marketing are needed to repair those problems. Online car-shopping marketplace Cars.com went virtual on Thursday to help shoppers explore electric vehicle ownership. The website maintains a charged colle...
A new Forrester survey commissioned by Capgemini, Salesforce, and MuleSoft reveals companies face the same recurring customer experience (CX) struggles. They lack an integrated single source of truth for customer data and are strapped with subpar personalization capabilities
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Why One-Size-Fits-All ERP Fails Mid-Market Retailers
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AI-Powered Fraud Now Hides Inside Legitimate Transactions
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Better Product Images Build Buyer Trust in Resale Marketplaces
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Individual AIs Turn Personal Expertise Into Scalable Enterprise Assets
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Digital Catalogs Become Adaptive Commerce Tools
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Study Finds Most Restaurants Missing From AI Recommendations
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What Happens When AI Becomes the Buyer?
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E-Commerce Orders Surged in 2025, Dominated by Top-Performing Brands
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AI Buying Agents Raise New Accountability Questions
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