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This year presents a distinct set of challenges for marketers, as fluctuating economic conditions and changing consumer trends add complexity to inventory planning and delivery logistics.

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

Cyber insurance premiums are soaring as insurers limit what's covered, exposing a gap in cybersecurity financial safety nets, according to a new report.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

It's never too early for a retailer to start thinking about the holiday season, although this year, they may want to delay thinking about it a while longer. That's because prognosticators are predicting a lackluster holiday sales season in 2023.

Artificial intelligence technologies are aiding investigators in identifying and combating internet crimes against children, with tools that can locate offenders, point out potential victims, and quickly gather crucial data.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

Software buyers are placing a growing emphasis on AI and value-driven decisions. Despite economic uncertainties, there is a positive outlook, with an anticipated increase in technology investments.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

In a drastic rebranding move, Elon Musk scrapped the perky blue bird that symbolized Twitter for more than a decade and replaced it with an enigmatic X.

Scammers, posing as bioscience and health companies, are enticing students to attend a video call about a job with the intention of getting them to pay bogus fees as a condition of employment.

AI Site Generator will enable Wix users to describe their intent and instantly generate a professional and unique website. The tailor-made website will include a homepage and all inner pages with text, images, and any business solution, such as stores, bookings, restaurants, events, and more.

Generative AI is set to revolutionize e-commerce content creation, offering personalized, context-driven content at an unprecedented scale. It enhances creativity, efficiency and opens new avenues for strategic content creation.