Trends

Google Pay launched last week, becoming the latest entry in the world of master-brand confusion. The new Google Pay combines features of Android Pay and Google Wallet, brands that each had different brand relationships with customers. That means the master brand message, which should be simple and c...

We spend a great deal of time and effort trying to make healthcare more affordable and to ensure better outcomes. Too often, the upshot is to reduce all problems and challenges to a singularity in search of a silver bullet. It never works, but it seems like human nature to take that approach. Salesf...

Podcasting is one of the hottest media trends. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? If you do decide to make a podcast, do your best to make it exceptional. That means having good a...

The U.S. Supreme Court on Tuesday will hear oral arguments in a landmark case over whether federal law enforcement can force Microsoft to hand over email stored in an overseas data center as evidence in a drug-trafficking case. The case, United States of America v. Microsoft Corporation, which dates...

Enterprises have begun overhauling the way they handle customer experiences, suggested Gene Alvarez, managing VP at Gartner, at the firm's customer experience event in Tokyo earlier this week. Twenty percent of brands will abandon their mobile apps by 2019, he predicted, choosing consumer messaging ...

One fundamental element of building a brand relationship with customers is consistency. Widely franchised companies like Starbucks compromise consistency, however. They employ several different business models instead of sticking to one. This approach confuses customers and hurts the master brand, s...

The FCC has officially published its Net neutrality rollback order in the Federal Register, triggering a flurry of legal actions and Capitol Hill scrambling to stop it before it takes hold. The order reverses an Obama era rule requiring that broadband access be regarded as a utility. Without it, ISP...

Disruptive innovations change our lives for the better. They expose longstanding needs and signal that there's a solution at hand. Moreover, the solution involved usually is less expensive than the status quo. The lower-cost aspect makes adoption inevitable and therefore disruptive. Document managem...

As beneficial as artificial intelligence can be, it has its dark side, too. That dark side is the focus of a 100-page report a group of technology, academic and public interest organizations jointly released. AI will be used by threat actors to expand the scale and efficiency of their attacks, the r...

Broken corporate processes have been contributing to negative customer experiences, a recent survey suggests. One thousand employees in U.S. companies with a workforce of 500 or more who work on a computer or mobile device for more than five hours a day responded to the online survey conducted by Ni...

Automation. Robots. Technology taking our jobs. I defy you to pick up a business magazine and avoid this topic -- it will be in there somewhere. However, there's another theme you won't be able to avoid: the need to focus on the customer experience. These two trends are in tension much of the time.

The U.S. government has modernized telecom and supporting information technology twice within the last 20 years -- but not without controversy, delays and costly project management. A third modernization currently is under way, under the direction of the federal General Services Administration. The ...

One of CRM's overlooked benefits, accrued over many years, is its influence on business processes. Twenty or so years ago, front-office business processes were simplistic, due in part to the lack of technology support. For example, business leaders might have wanted to peer into a sales process or d...

It's uncertain how the CRM market will look in six months, given the stock market, the economy and the tax bill. Initial indications are that more money will be available for various corporate activities, like hiring and rewarding employees and investments in products and business processes. If so, ...