Trends

The magnitude to which retail stores recover when consumers fully adjust to post-pandemic routines may well hinge on the shopping experiences they offer. A new study of consumers in the U.S. and UK shows that the majority of shoppers today view customer experience as one of the most important factor...

Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity. It's difficult to imagine life without Amazon -- as we know it. But with ongoing antitrust probes by Congress, there's a real possibility that Amazon's e-commerce dominance may soon end. Let's exam...

First, cloud-based CRM democratized business information, then it erased the distance between customers and vendors. Now it is poised to expand into other areas with similar democratizing opportunities. I am speaking about how we work -- at least those of us in the knowledge economy -- but there's a...

The U.S. technology industry is guardedly supporting a massive legislative package designed to address a range of issues affecting the sector, including a federal commitment to add billions of dollars to government technology research and development programs. Sen. Todd Young, R-Ind., characterized...

By cutting out the middleman, brands can earn a higher margin and gain direct access to consumers and their data. For these reasons, leading brands such as Nike are aggressively making the shift to DTC, and other large retailers are following suit. However, many forget to take into account three imp...

The post-pandemic era is bringing many changes to how the marketing industry interacts with messaging strategies and how marketers work. Chief among these changes is the technology they use and the frequency with which they visit company offices. But one essential industry staple is not changing. Th...

As people emerge from lockdowns and limitations in the coming months, and look toward getting out and exploring the world again, travel is anticipated to become a popular and valued activity. The E-Commerce Times spoke with several industry experts to get their perspective on new trends in travel an...

Clients of SolarWinds, which experienced a high-profile data breach last year, are being targeted in a probe by the U.S. Securities and Exchange Commission, according to a Reuters report. "The impact of these large-scale breaches clearly has the potential to destabilize stock prices and the broader ...

"What's the real cost of getting everything delivered to your door? Small businesses and third-party sellers are getting killed," said Jason Boyce, CEO and founder of Avenue7Media." As consumers in a free country, we have to ask ourselves whether one company with the power of Amazon is good for Amer...

Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend.

It seems the digital disruption is being disrupted. If the original disruption was about leveraging company data to better understand customers and to meet them where they are, the new disruption depends on all that plus supporting worker efforts wherever their lifestyles take them.

The most effective podcast advertising is delivered by the host. While this makes many marketers uneasy, the risk can pay off because the targets will listen and remember the message.

With Covid, increased numbers of people have been working remotely, and many will continue to do so post-pandemic. This has fundamentally altered how work is done; not only by company staff, but by HR professionals. This societal shift, combined with the continued emergence of new digital technologi...

Everyone loves a deal, and e-commerce shoppers are no different. Coupons, discounts, and other offers can draw in new customers and build loyalty with existing ones. In fact, according to recent survey by Vericast, 83 percent of consumers bought at least one item in the last six months -- and 62 per...