For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases ...

Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation...

Shopping trends are expanding as the pandemic's effect on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands, according to a new report. Consumer adoption of digital shopping is driving increased use of user-generated content, ne...

Online shoppers beware: a fast-selling marketplace of fake reviews is trying to lure you into buying products on major digital store sites and social media outlets. This latest review scam involves an under-wrap false review network operating among Amazon sellers. Trading in phony reviews may or not...

Spotlight, a new short video service launched by Snap on Monday, is set to take on the leaders in the space. Moreover, it has pledged to prime the creative engines of Snapchatters making videos by divvying up a daily pool of US$1 million for the day's best content. Many Snapchatters will earn each d...

The "2020 State of Email, Fall Edition" report from email marketing firm Litmus found that 77 percent of marketers said email is one of their two most effective marketing channels. Additionally, 78 percent of marketing executives indicated email marketing is vital to the overall success of their com...

When it comes to an appetite for data, social media outfits are the most voracious, according to a recent study released by cybersecurity company Clario Tech. The analysis of nearly 50 of the world's biggest brands found that Facebook collects more than 70 percent of all the data it can collect lega...

The restrictions forcing people to work and shop from the confines of their homes accelerated an already advancing e-commerce market that was years in development. As a result, the pandemic has created a case study for e-commerce and retail of the 21st century. Moving forward, this holiday shopping ...

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strate...

Brands and retailers around the world posted black squares on their Instagram feeds in response to "Blackout Tuesday," to show support for protests against a police officer's killing of George Floyd on May 25 in Minneapolis. By Wednesday, there were 28.6 million posts on the #blackouttuesday page la...

Facebook has set up American Edge, a political advocacy group for the high-tech industry, which is drawing scrutiny from United States lawmakers. American Edge will fund ad campaigns and studies by academics to push its efforts. Facebook is working with a diverse group of stakeholders to build suppo...

Does your customer relationship management strategy have what it takes to reach Generation Y? It's estimated that by 2021, an additional $394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S. As companies grow and technology evolves at a faster-th...

Reddit has launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and desktop versions. One third of the more than 430 million monthly active users visiting Reddit's 100,000-plus communities view the Popular feed every day. The Trending Takeover ad unit is in the second s...

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How Social Selling Changed the Buyer’s Journey

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

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