Retail

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

The combined offering, Commerce 360, consists of a custom website, a smart point-of-sale device, and a merchant dashboard, allowing SMBs to accept payments on any channel.

As physical stores enjoy a return of foot traffic from younger consumers, their banking and payment preferences present challenges to retailers.

With economic uncertainty dampening consumer confidence, shoppers are focused on getting more value for their money by actively seeking discounts on everyday purchases through less-traditional channels, such as retailer loyalty rewards and cashback offers.

Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably.

Metaverse constructors are still figuring out how to detect who is visiting virtual stores, where and when they visit, how and for how long they interact with products, and why they engage with specific content.

With the current economic climate and biting inflation, shoppers worldwide desperately seek the slashed prices and mass discounts offered in the infamous after-holiday and January sales. Businesses must harness technology and digital transformation in order to make the most of the post-Christmas sho...

Improved consumer protections are needed to prevent gift card fraud, which bilked Americans for more than US$233 million in 2021 alone, according to a new report by the Center for Data Innovation.

TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop a...

Retailers must understand the buyers they'll be meeting in the store, online, and over the phone. Each group knows what they want and is not shy about saying when sellers do not meet those expectations.

Inflation woes and a looming recession did little to dampen online shoppers’ enthusiasm on Cyber Monday, according to figures released Tuesday by Adobe Analytics, a tracker of seasonal e-commerce activity. Adobe estimates online shoppers spent US$11.3 billion on Cyber Monday, a 5.8 percent inc...

With no centralized auditing system for vendors available within Amazon's inner sanctum, sellers are left to their own resources to seek redress from Amazon's questionable charges. Chargeguard wants to change that inequity.

Among the many challenges retailers face, customer-related concerns appear to be the most pressing. The best way forward for retailers is to focus on integration and automation.

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.