Online Advertising

Twitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis' Starcom MediaVest Group, one of the world's largest advertising agencies. Starcom's top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising s...

Internet advertising experienced double-digit growth in 2012 for a record $37 billion in revenue, according to a report this week from the Internet Advertising Bureau and Pricewaterhouse Coopers. The largest increase was in the second half of the year, where both the third and fourth quarters topped...

Thanks to its agreements with big data providers, including Acxiom, Epsilon, and Dialogix, ads on Facebook should become more relevant, if not personal. Advertisers and agencies can now drill down into more than 500 groups to target an audience for their ads.

Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mob...

As initial public offerings go, Marin Software couldn't have asked for much better than its Friday debut on the New York Stock Exchange. Late Thursday, it priced its stock at $14 per unit, higher than the anticipated range of $11-$13. Then it sold 7.5 million shares -- half a million more than origi...

Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommen...

Proposed changes to the popular Mozilla Firefox browser that would block third-party cookies have sparked the ire of the Interactive Advertising Bureau, which claims the move will hurt how small businesses use ads to attract customers. Mozilla's proposal will let users give their permission for the ...

The Federal Trade Commission released its updated Dot Com Disclosures guidance on Tuesday, emphasizing the requirements for advertisers targeting mobile devices. In short, the rules that apply to ads in newspapers, radio and television also apply to mobile devices and social media. The update is th...

Facebook unveiled its new look this week, providing bigger photos and more links in users' News Feeds, along with additional ways to view specialized streams based on topics of interest, such as music. This is apparently an attempt to corral all the random musings and disjointed pictures users are a...

Facebook has flatly denied the suggestion by a New York Times columnist that it might be gaming its own system -- that is, that the way it pumps up views of fee-based promoted posts could be by limiting the sharing of ordinary posts. "There have been recent claims suggesting that our News Feed algo...

Facebook users will soon see ads in their feeds that are more specifically targeted to what they like and where they've shopped -- both online and offline -- thanks to a series of agreements with data companies announced Wednesday. The agreements expand the social network's Custom Audiences program ...

For the past several years, the money spent on online advertising has grown at the expense of other media platforms. That trend will probably continue, suggests a new report released Monday by the Interactive Advertising Bureau; it finds that brands will benefit from a 15 percent shift from the TV a...

Yahoo and Google on Wednesday announced a nonexclusive agreement to display ads on various Yahoo properties and certain cobranded sites using Google's AdSense for Content and its AdMob services. Because the agreement is nonexclusive, Yahoo will continue to display ads from other providers, including...

Google ads appear to have a racial bias, according to a study conducted by a Harvard professor. Google AdSense ads relating to the word "arrest" tend to appear more often in the search results for names commonly identified with black people than for those more often associated with white people, Lat...

Facebook's rise in overall ad revenue helped the company beat Wall Street expectations on its quarterly earnings, but promises from the company to continue spending heavily in hiring and new initiatives kept investors from sending the stock price soaring. The company reported this week that its over...